Starbucks Korea Collaborated with Playmobil on Figurines
Laura McQuarrie — January 14, 2021 — Life-Stages
References: instagram & designtaxi
Playmobil collaborated with Starbucks Korea to create a limited set of uniformed barista figurines. Each figure is dressed in a signature outfit and sold as a set with one of six tall-sized beverages and they can be found for a limited time at participating stores across the country.
The Buddy series shares a total of eight characters that will be released week by week. First up, the partnering brands are introducing Barista Joy, who sports the Starbucks uniform and branded cap.
Soon, fans can look forward to collecting other characters like Teavana members Jun and Roy. The characters can be seen carrying coffee mugs, laptops, sports accessories, travel gear and more. Each collectible Buddy figure has its own personality and with this collection, fans are invited to "find your taste."
Image Credit: Starbucks Korea
The Buddy series shares a total of eight characters that will be released week by week. First up, the partnering brands are introducing Barista Joy, who sports the Starbucks uniform and branded cap.
Soon, fans can look forward to collecting other characters like Teavana members Jun and Roy. The characters can be seen carrying coffee mugs, laptops, sports accessories, travel gear and more. Each collectible Buddy figure has its own personality and with this collection, fans are invited to "find your taste."
Image Credit: Starbucks Korea
Trend Themes
1. Collectible Figurines - Creating unique and collectible figurines can increase brand loyalty and provide a new revenue stream for companies, especially when released in limited sets.
2. Brand Collaborations - Partnering with well-known brands can create buzz and drive sales for both companies, especially when targeting a specific audience.
3. Limited Time Offerings - Limited time offerings can create a sense of urgency and exclusivity, driving consumers to make purchases they may not have otherwise considered.
Industry Implications
1. Retail - Retailers can leverage the trend of collectible figurines to boost brand loyalty and create a new revenue stream, while partnering with other brands to create excitement and drive sales.
2. Food and Beverage - Food and beverage companies can release limited edition collectibles to create buzz and drive sales, while also using collaborations to target specific audiences and expand their reach.
3. Entertainment - Entertainment companies can create collectible figurines of popular characters to create a new revenue stream, while also partnering with other brands to promote their content and expand their audience.
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