Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
Grace Mahas — May 29, 2023 — Business
References: stories.starbucks
Starbucks is initiating a creative series, the Starbucks Artist Collaboration Program, which aims to celebrate and showcase the works of various artists through curated merchandise. Canadian artist, designer, and illustrator Tim Singleton is set to roll out the first collection under this program on May 30.
The Tim Singleton x Starbucks collection, exclusive to Starbucks stores in the U.S. and Canada, features three items: two 24-ounce glittery plastic cold cups and a 16-ounce stainless steel tumbler. The launch of this collection emphasizes Starbucks' commitment to amplifying artistic voices and connecting them to customers.
The range also includes new trendy drinkware, such as the Iridescent Bubblegum Pink Grid Cold Cup and Sage Green Cold Cup. The retail prices vary from $28.95 to $41.95. Additionally, Starbucks Canada is offering a "Buy One, Share One" promotion from May 31-June 2, where customers can get a second grande or larger handcrafted beverage for 50% off. This deal coincides with the introduction of new summer menu items, such as the White Chocolate Macadamia Cream Cold Brew and Chocolate Java Mint Frappuccino®.
The Tim Singleton x Starbucks collection, exclusive to Starbucks stores in the U.S. and Canada, features three items: two 24-ounce glittery plastic cold cups and a 16-ounce stainless steel tumbler. The launch of this collection emphasizes Starbucks' commitment to amplifying artistic voices and connecting them to customers.
The range also includes new trendy drinkware, such as the Iridescent Bubblegum Pink Grid Cold Cup and Sage Green Cold Cup. The retail prices vary from $28.95 to $41.95. Additionally, Starbucks Canada is offering a "Buy One, Share One" promotion from May 31-June 2, where customers can get a second grande or larger handcrafted beverage for 50% off. This deal coincides with the introduction of new summer menu items, such as the White Chocolate Macadamia Cream Cold Brew and Chocolate Java Mint Frappuccino®.
Trend Themes
1. Artist Collaboration Programs - Brands can initiate artist collaboration programs to amplify creative voices and create exclusive merchandise that connects with customers.
2. Trendy Drinkware - Incorporating trendy drinkware in product lines proves to be a successful strategy for boosting customer engagement and loyalty.
3. Buy One, Share One Promotion - Introducing limited-time promotions like the “Buy One, Share One” can not only boost sales but also create a buzz around new products and offerings.
Industry Implications
1. Quick Service Restaurant (QSR) - The QSR industry can explore artist collaboration programs to create exclusive merchandise and enhance customer experience.
2. Food and Beverage - The food and beverage industry can implement trendy drinkware in their product lines to create an enhanced customer experience and boost brand loyalty.
3. Retail - The retail industry can adopt time-limited promotions to create a sense of urgency and increase sales, especially around special events and product launches.
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