S.pellegrino Essenza Takes Cues from Italian Coffee Bars
Laura McQuarrie — March 31, 2021 — Lifestyle
References: sanpellegrino & prnewswire
S.pellegrino Essenza is a new line of gently caffeinated sparkling water that shares a simple and flavorful way to refuel. The Exotic Vanilla & Coffee, Delicious Cocoa & Coffee, and Smooth Caramel & Coffee flavors were created to pair perfectly with morning rituals, mid-morning breaks and mid-day moments, especially since the products are conveniently packaged in cans.
With zero calories and zero sweeteners, S.Pellegrino Essenza is a source of 30mg of caffeine, which is roughly a third of the amount found in the average cup of coffee.
The S.Pellegrino Essenza Delicious Cocoa & Coffee flavors are said to work especially well with biscotti, pastries, croissants or muffins and the sweet S.Pellegrino Essenza Smooth Caramel & Coffee flavors bring out the best in white cheddar cheese and apple or pear slices.
With zero calories and zero sweeteners, S.Pellegrino Essenza is a source of 30mg of caffeine, which is roughly a third of the amount found in the average cup of coffee.
The S.Pellegrino Essenza Delicious Cocoa & Coffee flavors are said to work especially well with biscotti, pastries, croissants or muffins and the sweet S.Pellegrino Essenza Smooth Caramel & Coffee flavors bring out the best in white cheddar cheese and apple or pear slices.
Trend Themes
1. Gently Caffeinated Beverages - There is a potential opportunity to create new types of caffeinated beverages with unique flavors and are low on calories and sugar.
2. Alternative Sparkling Waters - A new market of flavored sparkling waters could emerge, specifically with attention to flavors for different morning, mid-morning, and mid-day moments.
3. Coffee-inspired Snacks - There is an opportunity for businesses to create snacks that complement the coffee-infused beverages, specifically targeting breakfast and mid-day snacking.
Industry Implications
1. Beverage Industry - Businesses can develop a new category of fizzy beverages that can be positioned as a morning or mid-day option.
2. Snack Food Industry - There is an opportunity to create complementary snacks specifically designed for these low-calorie and low-sugar coffee-flavored beverages.
3. Food Retail Industry - Businesses could cater to morning and mid-day snacking with these new products, either through e-commerce or through in-store positioning.
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