Captain Morgan Created a Gingerbread Spiced Rum for the Holidays
Katherine Pendrill — November 24, 2019 — Lifestyle
References: usptainmorgan & foodbev
If you're looking for a way to make spiked eggnog even more festive, you can add Captain Morgan's new Gingerbread Spiced rum.
Available for a limited time this holiday season, Captain Morgan's Gingerbread Spiced rum is a festive take on the brand's classic rum. To give it that classic gingerbread flavor, the rum is distilled with the sweet taste of gingerbread, and then spiced with a festive blend of ginger, cardamom, and cinnamon. The bottle has also received a festive update with a snow-frosted cap and a textured label that mimics the feels of a real gingerbread cookie. As Christina Choi of Diageo explains, "The holidays are the time of the year we all gather for a good time with friends and family, and Captain Morgan Gingerbread Spiced captures a really special flavour that adds a little seasonal fun to those get-togethers."
Image Credit: Captain Morgan.
Available for a limited time this holiday season, Captain Morgan's Gingerbread Spiced rum is a festive take on the brand's classic rum. To give it that classic gingerbread flavor, the rum is distilled with the sweet taste of gingerbread, and then spiced with a festive blend of ginger, cardamom, and cinnamon. The bottle has also received a festive update with a snow-frosted cap and a textured label that mimics the feels of a real gingerbread cookie. As Christina Choi of Diageo explains, "The holidays are the time of the year we all gather for a good time with friends and family, and Captain Morgan Gingerbread Spiced captures a really special flavour that adds a little seasonal fun to those get-togethers."
Image Credit: Captain Morgan.
Trend Themes
1. Seasonal Flavored Spirits - Creating limited-edition flavored spirits for specific occasions or holidays can attract new customers and boost sales during those periods.
2. Festive Packaging - Enhancing product packaging with festive elements can create a sense of excitement and increase consumer interest in a product.
3. Innovative Flavor Combinations - Experimenting with unique flavor combinations, such as gingerbread and rum, can introduce consumers to new taste experiences and drive product differentiation.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage seasonal and limited-edition offerings to capitalize on holiday-themed products and increase customer engagement.
2. Packaging Design - The packaging design industry can provide creative solutions to incorporate festive elements into product packaging, enhancing the visual appeal and consumer appeal of seasonal offerings.
3. Flavor Innovation - The flavor innovation industry can explore unconventional combinations to create unique taste profiles that attract adventurous consumers seeking novel flavor experiences.
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