Free AF Sparkling Rosé is Light, Crisp and Ready to Sip
Laura McQuarrie — January 4, 2024 — Lifestyle
References: us.af-drinks & instagram
Free AF Sparkling Rosé is a non-alcoholic alternative beverage that's canned and ready to be cracked open to celebrate special occasions and elevate everyday moments. This non-alcoholic sparkling rosé comes from one of the fastest-growing alcohol-free brands in the United States and for Dry January, it has landed in Sprouts Farmers Market.
This ready-to-drink sparkling wine alternative is said to be light and crisp, and it matches the flavorful and fragrant profile of a dry sparkling rosé.
The floral and fruity non-alcoholic wine, unlike many others in the category, is not created with a traditional dealcoholized process. Free AF's products set themselves apart in a crowded non-alcoholic beverage category with Afterglow, an all-natural botanical extract that mimics the warmth of drinking alcohol without alcohol.
This ready-to-drink sparkling wine alternative is said to be light and crisp, and it matches the flavorful and fragrant profile of a dry sparkling rosé.
The floral and fruity non-alcoholic wine, unlike many others in the category, is not created with a traditional dealcoholized process. Free AF's products set themselves apart in a crowded non-alcoholic beverage category with Afterglow, an all-natural botanical extract that mimics the warmth of drinking alcohol without alcohol.
Trend Themes
1. Non-alcoholic Sparkling Rosés - A growing trend of non-alcoholic sparkling rosés presents opportunities for innovative beverage companies to capture the market.
2. Ready-to-drink Alternatives - The rise of ready-to-drink non-alcoholic beverages creates new avenues for companies to introduce convenient and appealing options for consumers.
3. All-natural Botanical Extracts - The use of all-natural botanical extracts as alcohol substitutes opens doors for companies to tap into the growing demand for healthier and natural beverage options.
Industry Implications
1. Alcohol-free Brands - The alcohol-free brands industry can leverage the increasing popularity of non-alcoholic sparkling rosés to expand their product offerings.
2. Beverage Industry - The beverage industry can explore the potential of non-alcoholic sparkling rosés as a way to attract a wider consumer base and innovate within the alcohol-free segment.
3. Natural and Organic Products - The natural and organic products industry has an opportunity to incorporate all-natural botanical extracts into their beverage lines to meet the demand for healthier alternatives.
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