This Sonoma Cider Collection is Named After Ordinary Farm Tools
Laura McQuarrie — March 8, 2016 — Lifestyle
References: bevindustry & sonomacider
The newest addition to Sonoma Cider's core collection is The Washboard, which fuses the flavors of organic apple juice with exotic Indian sarsaparilla and vanilla. This unusual flavor combination results in a taste that can be likened to root beer.
Others in the lineup include other cider types that are enriched with the taste of pear, apple and bourbon. While these ingredients are featured on the fronts of the bottles, each alcoholic cider is named after a tool like a hatchet, anvil or pitchfork. With each flavor, Sonoma Cider explores the "virtues" of the apple, such as crispness, creaminess, richness and earthiness.
While these experimental cider flavors were only initially offered as a limited run, the success of the launch led them to become part of Sonoma Cider's permanent lineup.
Others in the lineup include other cider types that are enriched with the taste of pear, apple and bourbon. While these ingredients are featured on the fronts of the bottles, each alcoholic cider is named after a tool like a hatchet, anvil or pitchfork. With each flavor, Sonoma Cider explores the "virtues" of the apple, such as crispness, creaminess, richness and earthiness.
While these experimental cider flavors were only initially offered as a limited run, the success of the launch led them to become part of Sonoma Cider's permanent lineup.
Trend Themes
1. Artisanal Ciders - The trend of creating unique and experimental flavors in the cider industry presents opportunities for artisanal cider producers to disrupt the market with innovative taste combinations.
2. Creative Branding - The use of naming ciders after ordinary farm tools presents an opportunity for creative branding in the cider industry, allowing companies to stand out and appeal to consumers looking for unique and intriguing products.
3. Exploring Apple Virtues - The trend of exploring different characteristics and flavors of apples in cider production creates opportunities for cider makers to innovate and create unique tasting experiences for consumers.
Industry Implications
1. Cider Production - The cider production industry can capitalize on the trend of artisanal ciders and creative branding to attract consumers seeking unique and diverse flavors.
2. Alcoholic Beverages - The alcoholic beverage industry, specifically in the cider segment, can benefit from the trend of exploring apple virtues by offering consumers a wide variety of cider flavors and taste profiles.
3. Craft Beverage - The craft beverage industry, which includes cider production, can leverage the trend of artisanal ciders and unique branding to differentiate themselves from mass-produced beverages and appeal to consumers looking for authentic and distinctive products.
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