Angry Orchard Expands its Portfolio with the Old Fashioned Cocktail
Grace Mahas — January 6, 2022 — Lifestyle
References: angryorchard
Angry Orchard is releasing a new Winter Bundle Mix to help you beat the Winter Blues. The new pack boasts a variety of unique and refreshing ciders that are "sure to bring comfort and coziness this winter." The variety pack includes Angry Orchard’s staple Crisp Apple cider, Peach Mango cider, fan-favorite Cinnful Apple, and the new Old Fashioned Cocktail hard cider.
This 6.5% ABV hard cider has been aged in oak with dried tart cherries, orange peel, and charred bourbon barrel staves. The cocktail-inspired cider is made with a blend of American apples and is made with a blend of American apples.
The variety pack is only available for a limited time nationwide starting at $15.99 with prices varying by market.
Image Credit: Angry Orchard
This 6.5% ABV hard cider has been aged in oak with dried tart cherries, orange peel, and charred bourbon barrel staves. The cocktail-inspired cider is made with a blend of American apples and is made with a blend of American apples.
The variety pack is only available for a limited time nationwide starting at $15.99 with prices varying by market.
Image Credit: Angry Orchard
Trend Themes
1. Cocktail-inspired Ciders - More cider brands are exploring the cocktail-inspired trend, which presents a new opportunity for flavor experimentation and differentiation.
2. Limited Edition Variety Packs - Creating seasonal or limited edition variety packs can help beverage brands generate excitement and boost sales, especially during slower seasons.
3. Food & Drink Pairing Experiences - Craft cider makers can create unique, elevated food and drink pairing experiences to attract consumers who are looking for new culinary adventures.
Industry Implications
1. Alcoholic Beverages - The cider industry can expand by tapping into the cocktail trend, targeting younger consumers who prefer lighter and fruitier alcoholic drinks.
2. Food Retail - Retailers can collaborate with craft cider makers to create exclusive cider and food pairing experiences as a way to differentiate their offerings and attract customers.
3. Hospitality - Hotels, bars, and restaurants can create unique cider-based cocktails and food pairing menus that cater to travelers and local foodies looking for new and exciting experiences.
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