The Packaging for Something Natural Sparkling Water is Simple But Bold
Jaime Neely — September 11, 2011 — Lifestyle
References: drinksomethingnatural & thedieline
Something Natural Sparkling Water recently joined forces with the design company Little Big Brands to create this refreshingly simple yet appealing packaging design. This new beverage is made using all-natural ingredients and flavors, and is meant to appeal to consumers as a healthy alternative to carbonated drinks or juices.
The unique package design for Something Natural Sparkling Water, which features small white birds against a vibrant blue glass bottle, speaks to the product's concept. The use of birds reflects the beverage's all-natural qualities. Something Natural is available in five different colors: Blueberry Lemon, Strawberry Peach, Raspberry Key Lime, Pink Grapefruit and Black Cherry.
Implications - Many individuals are beginning to adapt healthier, more active lifestyles. Businesses that offer products that make it simple to improve their clientele's well-being will likely see large returns.
The unique package design for Something Natural Sparkling Water, which features small white birds against a vibrant blue glass bottle, speaks to the product's concept. The use of birds reflects the beverage's all-natural qualities. Something Natural is available in five different colors: Blueberry Lemon, Strawberry Peach, Raspberry Key Lime, Pink Grapefruit and Black Cherry.
Implications - Many individuals are beginning to adapt healthier, more active lifestyles. Businesses that offer products that make it simple to improve their clientele's well-being will likely see large returns.
Trend Themes
1. Healthier Beverage Alternatives - Creating and marketing products that cater to the growing demand for healthier beverage options can lead to significant business opportunities.
2. Simple and Bold Packaging Designs - Developing unique and appealing package designs that reflect the product's concept can help brands stand out and attract consumer attention.
3. Natural Ingredients and Flavors - Utilizing all-natural ingredients and flavors in beverage production can tap into consumer preferences for more natural and authentic products.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to develop and promote healthier beverage alternatives to meet the changing consumer demands.
2. Packaging - The packaging industry can capitalize on the trend of simple and bold designs by offering innovative packaging solutions that enhance product branding.
3. Food and Beverage - The food and beverage industry can focus on incorporating natural ingredients and flavors in their products to cater to the growing consumer preference for healthier and more authentic options.
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