ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Laura McQuarrie — April 21, 2023 — Lifestyle
References: zagdrinks & barmagazine
ZAG Drinks' Social Softs are non-alcoholic soft drinks that were purposefully designed for adult drinking occasions. These options are less sweet and full on flavor yet not in a way that imitates alcoholic drinks without the alcohol.
These sessionable drinks speak to consumers who don’t like alcoholic drinks with the alcohol removed due to quality and also avoid soft drinks for being too unhealthy.
Millennial and Gen Z consumers are leading the charge of drinking less and seeking alternative beverage options in social settings. This shift may be due to a desire for healthier choices, a shift in cultural attitudes towards alcohol consumption, or simply a desire for more diverse and interesting drink options. Regardless of a person's motivations, alternative beverages are becoming increasingly popular among adults.
These sessionable drinks speak to consumers who don’t like alcoholic drinks with the alcohol removed due to quality and also avoid soft drinks for being too unhealthy.
Millennial and Gen Z consumers are leading the charge of drinking less and seeking alternative beverage options in social settings. This shift may be due to a desire for healthier choices, a shift in cultural attitudes towards alcohol consumption, or simply a desire for more diverse and interesting drink options. Regardless of a person's motivations, alternative beverages are becoming increasingly popular among adults.
Trend Themes
1. Adult Drinking Occasion Soft Drinks - ZAG Drinks' Social Softs cater to adults seeking non-alcoholic drinks for social drinking occasions, providing disruption opportunities for the soft drinks industry.
2. Healthy Alternative Beverages - The popularity of ZAG Drinks' Social Softs reflects a trend toward healthier beverage options, creating opportunities for innovation in the beverage industry.
3. Alcohol-free Millennial & Gen Z Drinks - Millennial and Gen Z consumers driving a surge in the demand for alcohol-free drink options presents a disruptive opportunity in the beverage industry.
Industry Implications
1. Soft Drinks - ZAG Drinks' Social Softs pose both a challenge and disruptive innovation opportunity for the soft drinks industry, catering to consumers seeking healthier, non-alcoholic options.
2. Health and Wellness - The trend toward healthier, non-alcoholic drink options is a chance for businesses in the health and wellness industry to expand their offerings and capitalize on the growing segment of consumers seeking these alternatives.
3. Alcoholic Beverages - As the demand for alcohol-free drinks grows and consumer attitudes toward alcohol consumption shift, the alcoholic beverage industry can respond with innovative new products that cater to this emerging market.
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