DRY Botanical Bubbly Makes Alcohol-Free Alternatives
Laura McQuarrie — March 5, 2020 — Marketing
DRY Botanical Bubbly, formerly DRY Soda, is introducing a fresh new identity and packaging that helps to differentiate its offerings from high-sugar craft sodas and sugar-free sparkling water beverages. The beverage brand carved a niche for itself as a non-alcoholic alternative for “celebration occasions"—which have the potential to encompass major milestones and everyday moments worth remembering. The flavors of the culinary-inspired beverages remain unchanged and they are easier to pair with different foods thanks to a new "spin the bottle" tool on the brand's site.
According to DRY founder and CEO Sharelle Klaus, "People are being much more mindful of their alcohol consumption, alcohol sales are down and Millennials are referring to themselves as the ‘Sober Generation.’”
Image Credit: DRY Botanical Bubbly
According to DRY founder and CEO Sharelle Klaus, "People are being much more mindful of their alcohol consumption, alcohol sales are down and Millennials are referring to themselves as the ‘Sober Generation.’”
Image Credit: DRY Botanical Bubbly
Trend Themes
1. Mindful Drinking - Brands designing sophisticated alternatives to alcoholic beverages that cater to consumers looking for non-alcoholic options who want to be more mindful of their alcohol consumption.
2. Celebration Beverages - Brands designing beverages that act as a sophisticated and tasty alternative to alcohol during celebratory occasions.
3. Low-sugar Beverages - Brands designing artisanal, low-sugar and low-calorie beverages with natural sweeteners that appeal to health-conscious consumers who want to avoid traditional soda and artificial sweeteners.
Industry Implications
1. Beverage Industry - Producers of beverages can create non-alcoholic alternatives that offer a sophisticated, flavorful, and healthy option to consumers who are looking for something other than alcohol.
2. Food and Hospitality Industry - Restaurants and event venues can offer sophisticated, alcohol-free celebration beverages designed for patrons who want to enjoy the taste and sophistication of a cocktail without consuming alcohol.
3. Wellness Industry - Nutrition and health-focused brands can develop healthy, low-sugar alternative beverages that appeal to consumers who want to enjoy flavorful and healthy, conscious drinking choices, rather than traditional soda or artificial drinks.
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