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Collaborative Animal-Printed Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

atmos Teams Up with Nike Japan for the 'Head 2 Head' Capsule

— June 14, 2023 — Fashion
atmos, a prominent sneaker retailer, has collaborated with Nike to bring a nostalgic touch to its latest sneaker pack release titled 'Head 2 Head.' This release introduces two distinct colorways: the Nike Dunk Low PRM and the Nike Air Max 1 PRM.

The Nike Dunk Low PRM showcases an earthy color palette featuring a range of brown shades that create a harmonious blend. The design is accentuated by snakeskin patterns adorning the leather overlays, adding a touch of texture and visual noise. On the other hand, the Nike Air Max 90 'Escape' embraces a vibrant shade of yellow that is further enhanced by intricate crocodile detailing, elevating the overall aesthetic.

To offer a fair chance to enthusiasts, the 'Head 2 Head' sneaker pack is being made available through a lottery system on the atmos website. Interested individuals can participate and submit their entries until the designated deadline of June 9.

Image Credit: atmos, hypebae, atmos-tokyo
Trend Themes
1. Animal-printed Sneakers - Disruptive innovation opportunity: Collaborate with prominent sneaker retailers to create unique sneaker designs that incorporate animal prints.
2. Nostalgic Sneaker Packs - Disruptive innovation opportunity: Create limited-edition sneaker packs that evoke nostalgia by combining classic silhouettes with unique color palettes and patterns.
3. Lottery System for Sneaker Releases - Disruptive innovation opportunity: Implement a fair lottery system for sneaker releases to give equal chances to enthusiastic sneaker collectors.
Industry Implications
1. Sneaker Retail - Disruptive innovation opportunity: Collaborate with established sneaker retailers to create exclusive sneaker releases that generate hype and demand.
2. Fashion and Apparel - Disruptive innovation opportunity: Integrate animal prints into various fashion and apparel items, such as clothing, accessories, and footwear, to create unique and eye-catching designs.
3. Online Retail and E-commerce - Disruptive innovation opportunity: Develop online platforms and applications that facilitate fair and efficient lottery systems for limited-edition product releases, catering to the growing online retail market.
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