Jeeter's Pop-Ups Bring Retro Shop-in-Shops to Cannabis Retailers
Laura McQuarrie — August 3, 2022 — Business
References: adweek
Cannabis brand Jeeter is kicking off a 100-stop pop-up tour that will bring retro-style mini marts to convenience stores at dispensaries in California, Arizona and Michigan. The cannabis brand is known for its sense of streetwear style and true to its essence, these mini marts will be aesthetically pleasing and photo-ready.
These pop-up spaces will be destinations to pick up scratch-off lottery tickets, salty snacks and plenty of branded products from Jeeter. Jeeter Mart will also be the only place where people will find an exclusive Piña Colada flower strain, customized product boxes, capsule collection apparel and limited-edition merch. The mini mart aimed at Millennials simultaneously stokes a sense of nostalgia and a fear of missing out on the temporary offerings and experiences to be had at the small shop-in-shops.
These pop-up spaces will be destinations to pick up scratch-off lottery tickets, salty snacks and plenty of branded products from Jeeter. Jeeter Mart will also be the only place where people will find an exclusive Piña Colada flower strain, customized product boxes, capsule collection apparel and limited-edition merch. The mini mart aimed at Millennials simultaneously stokes a sense of nostalgia and a fear of missing out on the temporary offerings and experiences to be had at the small shop-in-shops.
Trend Themes
1. Pop-up Mini Marts - The rise of pop-up mini marts within cannabis dispensaries is creating opportunities for brands to create temporary retail spaces to offer exclusive products and experiences.
2. Nostalgic Branding - Jeeter's retro-style mini marts tapping into nostalgia is a trend that has the potential to disrupt branding across multiple industries by creating a unique connection with consumers.
3. Limited Edition Merchandise - Offering exclusive products and limited-edition merchandise is a trend that can create a sense of urgency and drive foot traffic both in-store and online.
Industry Implications
1. Cannabis Retail - Cannabis retailers can capitalize on the pop-up mini mart trend to create a unique in-store experience that drives product sales and brand awareness.
2. Convenience Stores - Convenience stores partnering with cannabis brands to host mini marts can create a new revenue stream and drive foot traffic by offering a unique shopping experience.
3. Streetwear Fashion - Collaborations between streetwear fashion brands and cannabis companies to create limited-edition merchandise sold exclusively in pop-up mini marts can disrupt the fashion industry and drive brand awareness.
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