McFarlane Toys Launches New 'Spawn' Digital Collectible Series
Niko Pajkovic — October 28, 2022 — Life-Stages
References: mcfarlane & news.yahoo
MacFarlane Toys, a toy brand founded by legendary comic book illustrator Todd McFarlane, has announced the launch of a new line of digital-only 'Spawn' figurines. For those unfamiliar, Spawn is one of McFarlane's most well-known comic books that centers around an antihero mercenary named Spawn.
According to the company, each digital collectible will be based on or packaged with a McFarlane Toys physical collectible. The firm says its objective is to transfer the quality and intricacy of its physical pieces into the digital realm.
"For 30 years, McFarlane Toys has led in high-quality, design-driven collectibles for some of the world's biggest brands," said McFarlane Toys via Twitter. “Today, we expand that legacy with McFarlane Toys Digital, the first AAA digital collectibles platform."
Image Credit: MacFarlane Toys
According to the company, each digital collectible will be based on or packaged with a McFarlane Toys physical collectible. The firm says its objective is to transfer the quality and intricacy of its physical pieces into the digital realm.
"For 30 years, McFarlane Toys has led in high-quality, design-driven collectibles for some of the world's biggest brands," said McFarlane Toys via Twitter. “Today, we expand that legacy with McFarlane Toys Digital, the first AAA digital collectibles platform."
Image Credit: MacFarlane Toys
Trend Themes
1. Digital-only Collectibles - The launch of a new line of digital-only 'Spawn' figurines signals a growing trend towards collectibles that exist exclusively in the digital realm.
2. NFT Merchandise - The connection between physical and digital collectibles raises the possibility of NFTs being used to represent ownership of physical merchandise.
3. Comics and Nfts - The intersection of the comic book and NFT markets provides an opportunity for further exploration of digital collectibles in this space.
Industry Implications
1. Toy Manufacturing - The use of digital-only collectibles by MacFarlane Toys signals an opportunity for other toy manufacturers to expand their offerings into the digital space.
2. NFT Marketplaces - The launch of McFarlane Toys Digital creates a new outlet for NFT marketplaces to sell and trade digital collectibles with mainstream appeal.
3. Comic Book Publishing - The convergence of comic book and NFT markets provides an opportunity for publishers to collaborate with artists and illustrators to create unique NFTs tied to their intellectual property.
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