Funko & Hasbro's My Little Pony NFTs Feature the Most Popular Characters
Laura McQuarrie — June 25, 2022 — Life-Stages
References: droppp.io & toyworldmag
Based on the most popular My Little Pony characters, Funko and Hasbro are dropping My Little Pony NFTs in the from of 360,000 Digital Pop!s. These non-fungible tokens provide a new way for kids to collect their favorite characters, including Rainbow Dash, Pinkie Pie, and Princess Luna.
The collection is set to be released soon on Funko’s NFT platform Droppp.io and these beloved characters are stylized like Funko characters. These collectibles can be purchased by the pack and each one contains a random assortment of My Little Pony x Funko Digital Pop!s. When they come across special rare characters, kids and collectors of all ages can redeem free, limited-edition figures.
These digital assets signal a shift in the way toys from the most popular franchises are consumed, collected and traded.
The collection is set to be released soon on Funko’s NFT platform Droppp.io and these beloved characters are stylized like Funko characters. These collectibles can be purchased by the pack and each one contains a random assortment of My Little Pony x Funko Digital Pop!s. When they come across special rare characters, kids and collectors of all ages can redeem free, limited-edition figures.
These digital assets signal a shift in the way toys from the most popular franchises are consumed, collected and traded.
Trend Themes
1. Digital Collectibles - The rise of NFTs creates opportunities for more toy companies to create digital collectibles.
2. Gamified Collecting - Incorporating elements of chance and surprise into collecting creates opportunities for more engaging and interactive experiences.
3. Hybrid Toy-digital Products - Toy companies can explore the possibility of creating physical toys that come with NFTs, creating new areas for collectors to grow their digital and physical collections.
Industry Implications
1. Toy Industry - Toy companies can create new revenue streams and engage younger audiences by expanding into NFTs and digital collectibles.
2. Blockchain Industry - As NFTs become more popular, the blockchain industry can explore solutions to potential scaling issues and create new platforms to host massive sales of digital collectibles.
3. Gaming Industry - The gaming industry can use NFTs to create in-game collectibles that players can trade and sell, creating deeper engagement and a new revenue stream.
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