From Collectible Digital Toys to Branded NFT Characters
Laura McQuarrie — October 29, 2021 — Life-Stages
NFTs, or non-fungible tokens, are becoming hot commodities online and their creators are looking to the next generation of collectors with kid-friendly NFTs. Many toy brands are going the route of introducing physical toys and pairing them with a virtual counterpart on the blockchain, yet others are creating entirely digital experiences to support the future of play.
Owning a unique digital asset may unlock unique experiences for a young collector or grant them access to special abilities or characters that evolve. Inspired by popular toys like blind bags and trading cards, these next-gen toys satisfy a desire for novelty, surprise and authenticated ownership, with the freedom and flexibility to trade or keep a collection of favorites.
Owning a unique digital asset may unlock unique experiences for a young collector or grant them access to special abilities or characters that evolve. Inspired by popular toys like blind bags and trading cards, these next-gen toys satisfy a desire for novelty, surprise and authenticated ownership, with the freedom and flexibility to trade or keep a collection of favorites.
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