Fruit-tella Jellies Now Come in Two New Format Options
Michael Hemsworth — August 3, 2023 — Lifestyle
References: fruittella & foodbev
Fruit-tella Jellies are being added to the brand's existing product range to provide consumers with an adventurous option that's perfect for consumers of all ages to enjoy.
The gummies feature an HFSS-complaint recipe that boasts a 30% reduction in sugar alongside real fruit juices, natural flavors and colors. The product comes in the new Out in Space and On a Safari varieties, which are both being launched into grocery retailers now in the UK where shoppers can pick them up for £1.50 per pack.
Senior Brand Manager Lauren Potter commented Jon the new Fruit-tella Jellies saying, "After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy."
The gummies feature an HFSS-complaint recipe that boasts a 30% reduction in sugar alongside real fruit juices, natural flavors and colors. The product comes in the new Out in Space and On a Safari varieties, which are both being launched into grocery retailers now in the UK where shoppers can pick them up for £1.50 per pack.
Senior Brand Manager Lauren Potter commented Jon the new Fruit-tella Jellies saying, "After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy."
Trend Themes
1. Adventurous Jelly-style Candies - Fruit-tella Jellies offer consumers a new option in gummy candies with reduced sugar and real fruit juices.
2. Hfss-compliant Recipes with Reduced Sugar - The launch of Fruit-tella Jellies showcases the trend of creating healthier candies with a 30% reduction in sugar.
3. Themed Varieties for Family Enjoyment - The new Out in Space and On a Safari packs of Fruit-tella Jellies tap into the trend of themed candies for families to explore and enjoy.
Industry Implications
1. Confectionery - The confectionery industry can explore the opportunity of offering adventurous and healthier jelly-style candies with reduced sugar and natural ingredients.
2. Food and Beverage Retail - The food and beverage retail industry has the opportunity to stock and market Fruit-tella Jellies as a new and exciting option for consumers of all ages.
3. Family Entertainment - The family entertainment industry can take advantage of the themed Fruit-tella Jellies packs to enhance the experience of their offerings and attract families.
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