SmartSweets' Dropped Limited-Edition Low-Sugar Easter Candies
Laura McQuarrie — March 4, 2024 — Lifestyle
References: smartsweets & instagram
Balancing the desire to enjoy the sweetness of Easter with the need to be mindful of sugar intake can be challenging but low-sugar candies support guilt-free indulgence. The newest additions to SmartSweets' portfolio of products without added sugars, artificial sweeteners and sugar alcohols are Berry Bunnies and Tropical Easter Eggs.
Both of these plant-based limited-edition treats take the form of gummy candies containing just three grams of sugar per bag, with the Tropical Easter Eggs boasting a satisfyingly sour bite. According to the brand, the Berry Bunnies boast 92% less sugar per 50 grams versus the leading traditional candy equivalent, and the Tropical Easter Eggs come in at 88% less sugar. In place of sugar, these Easter gummy candies make the most of high-quality stevia.
Both of these plant-based limited-edition treats take the form of gummy candies containing just three grams of sugar per bag, with the Tropical Easter Eggs boasting a satisfyingly sour bite. According to the brand, the Berry Bunnies boast 92% less sugar per 50 grams versus the leading traditional candy equivalent, and the Tropical Easter Eggs come in at 88% less sugar. In place of sugar, these Easter gummy candies make the most of high-quality stevia.
Trend Themes
1. Low-sugar Easter Candies - Innovative solutions that offer guilt-free indulgence while prioritizing sugar reduction during holiday celebrations.
2. Plant-based Gummy Treats - Emerging trend towards plant-based gummy candies as a delicious alternative in the confectionery market.
3. Stevia Sweetened Products - Growing demand for products sweetened with stevia as a natural sugar substitute, driving innovation in the food industry.
Industry Implications
1. Confectionery - Opportunity for confectionery industry to introduce low-sugar and plant-based gummy candies to meet consumer demand for healthier alternatives.
2. Food and Beverage - Disruptive innovation potential in the food and beverage sector with the development of stevia-sweetened products catering to health-conscious consumers.
3. Health and Wellness - Rising interest in health and wellness products creates an opportunity for industries to explore and promote low-sugar Easter candies as a guilt-free option.
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