HI-CHEW Gummies Deliver a New Kind of Textural Experience
Michael Hemsworth — May 9, 2024 — Lifestyle
References: hi-chew & snackandbakery
HI-CHEW Gummies are making their way to the 2024 Sweets & Snacks Expo as a new product from the candy chew brand that's formulated to deliver an alternative textural experience for snackers. The product is observed in both Gummies and Gummies Sour varieties, which are both crafted with the brand's signature square-shaped candy in mind. Each piece, however, reveals a soft texture with ample flavor to boot, which includes Peach, Mango and Strawberry, while the Sour options come in Green Apple, Pineapple and Watermelon flavors.
Chief Representative for the USA & President, CEO of Morinaga America Teruhiro Kawabe (Terry) commented on the new HI-CHEW Gummies saying, "The launch of HI-CHEW Gummies and HI-CHEW Gummies Sour is an exciting next step for us in expanding our texture offerings. This addition in texture offerings furthers our goal of showcasing our brand innovation to cater to the U.S. market, and the Sweets & Snacks Expo is the perfect setting to debut it. Now, consumers with both gummy and chewy candy preferences can indulge in the world of HI-CHEW.”
Image Credit: HI-CHEW
Chief Representative for the USA & President, CEO of Morinaga America Teruhiro Kawabe (Terry) commented on the new HI-CHEW Gummies saying, "The launch of HI-CHEW Gummies and HI-CHEW Gummies Sour is an exciting next step for us in expanding our texture offerings. This addition in texture offerings furthers our goal of showcasing our brand innovation to cater to the U.S. market, and the Sweets & Snacks Expo is the perfect setting to debut it. Now, consumers with both gummy and chewy candy preferences can indulge in the world of HI-CHEW.”
Image Credit: HI-CHEW
Trend Themes
1. Hybrid Candy Textures - Combining the properties of chewy and gummy candies, hybrid candy textures position brands to cater to diverse consumer preferences in one product.
2. Flavored Variations - Offering a broad range of flavors, including traditional and sour options, enables brands to attract varying taste preferences and create repeat purchase opportunities.
3. Exotic Fruit Inclusion - Incorporating tropical and exotic fruit flavors in candy formulations could capture the interest of adventurous snackers while differentiating from conventional offerings.
Industry Implications
1. Confectionery - The confectionery industry continuously innovates with new textures and flavors, appealing to both traditional and novel tastes.
2. Food and Beverage - The broader food and beverage industry benefits from incorporating innovative snacking options that merge texture and flavor diversity, driving consumer excitement.
3. Consumer Packaged Goods - Consumer packaged goods companies exploring multi-textural candy products can capitalize on cross-category innovation trends to meet diverse preferences.
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