Captain Morgan Spiced Gold 0.0% is a Dark Alcohol-Free Alternative
Laura McQuarrie — August 30, 2023 — Lifestyle
References: captainmorgan & thespiritsbusiness
Captain Morgan Spiced Gold 0.0% is an alcohol-free alternative to the brand's Original Spiced Gold and it's now the first dark "spirit" in Diageo's non-alcoholic portfolio. Like its alcoholic counterpart, this product is packed with layers of flavor, including rich caramel, molasses, vanilla and spices. This product has been in the works for two years and according to Amanda Brown, liquid scientist at Diageo, said, "When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavor of Captain Morgan Original Spiced Gold, but without the alcohol."
This new launch from Captain Morgan taps into the growing demand for rum, as well as innovative non-alcoholic alternatives that don't compromise when it comes to flavor.
This new launch from Captain Morgan taps into the growing demand for rum, as well as innovative non-alcoholic alternatives that don't compromise when it comes to flavor.
Trend Themes
1. Growing Demand for Non-alcoholic Alternatives - The launch of non-alcoholic dark rums like Captain Morgan Spiced Gold 0.0% taps into the increasing consumer demand for flavorful alcohol-free options.
2. Innovation in Alcohol-free Beverages - The development of Captain Morgan Spiced Gold 0.0% showcases the ongoing trend of creating innovative and complex non-alcoholic beverages, providing consumers with flavorful alternatives.
3. Expansion of Non-alcoholic Portfolio - Diageo's addition of a non-alcoholic dark rum to their product lineup demonstrates the industry's effort to expand their offerings to cater to the growing market of health-conscious customers.
Industry Implications
1. Beverage - The introduction of non-alcoholic dark rums presents an opportunity for beverage companies to cater to a wider consumer base seeking flavorful and alcohol-free alternatives.
2. Alcohol - The launch of Captain Morgan Spiced Gold 0.0% highlights the disruptive potential for alcohol companies to tap into the growing market of non-alcoholic beverages without sacrificing taste or complexity.
3. Hospitality - With the rise of non-alcoholic dark rums, the hospitality industry can capitalize on this trend by offering a diverse range of flavorful, alcohol-free options to their customers.
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