Beckon's Single-Serve Ice Cream Cups Contain Toppings Within the Lid
Laura McQuarrie — September 21, 2021 — Lifestyle
References: beckonicecream & nosh
Beckon is now introducing a first-of-its-kind innovation with its latest product, single-serve ice cream cups with toppings inside the lid. These convenient snack and dessert cups remind of similar yogurt products and treats straight from the ice cream parlor, and now they can be found in the ice cream aisle.
To start, the brand is introducing its own take on three classic flavors: Vanilla with Rainbow Sprinkles, Dark Chocolate Brownie with Chocolate Cookie Gems and Mint Chip with Chocolate Creme Cookie Crumbs. As a brand that prides itself on sharing lactose-free dairy ice cream, these single-serve ice cream cups are just as accessible to all ice cream lovers who crave an indulgent treat, whether or not they are lactose intolerant.
To start, the brand is introducing its own take on three classic flavors: Vanilla with Rainbow Sprinkles, Dark Chocolate Brownie with Chocolate Cookie Gems and Mint Chip with Chocolate Creme Cookie Crumbs. As a brand that prides itself on sharing lactose-free dairy ice cream, these single-serve ice cream cups are just as accessible to all ice cream lovers who crave an indulgent treat, whether or not they are lactose intolerant.
Trend Themes
1. Pre-garnished Dessert Cups - Innovative dessert cups with pre-packaged toppings inside the lid provide convenience for consumers seeking a quick and easy dessert option.
2. Single-serve Ice Cream Cups - Single-serve ice cream cups target consumers looking for individual portion sizes and less packaging waste.
3. Lactose-free Ice Cream - The trend towards lactose-free ice cream provides opportunities for brands to tap into the growing market of consumers with lactose intolerance.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of pre-garnished dessert cups by creating their own innovative variations for consumers.
2. Packaging - Innovative packaging companies can focus on creating eco-friendly and sustainable options for single-serve ice cream cups.
3. Health and Wellness - The health and wellness industry can benefit from the growing trend of lactose-free ice cream by producing alternative dairy-free options for consumers.
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