These New Breyers Ice Cream Products Come in Five Varieties
Michael Hemsworth — January 12, 2022 — Marketing
References: breyers & drugstorenews
These new Breyers ice cream products are being launched by the brand to offer consumers with a way to enjoy some of their favorite American dessert recipes in a decidedly chilly format. The new products come in five varieties including the M&M’s Minis Caramel Fudge, Very Berry Cobbler, Banana Split, Brownie a la Mode and the Mint Fudge Cookie, which range from ice cream to frozen desserts. Each of the new products are crafted with 100% Grade A milk and cream that has been sourced from cows that haven't been treated with artificial growth hormones, according to the brand.
The new Breyers ice cream products were touted by Vice President of Unilever Ice Cream North America Russel Lilly who said, "As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy. This year, we are excited to bring inventive flavors, increased variety, and reimagined takes on classics to your favorite retailers. We have also expanded our popular lines to create products that will bring joy all year long.”
The new Breyers ice cream products were touted by Vice President of Unilever Ice Cream North America Russel Lilly who said, "As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy. This year, we are excited to bring inventive flavors, increased variety, and reimagined takes on classics to your favorite retailers. We have also expanded our popular lines to create products that will bring joy all year long.”
Trend Themes
1. Dessert-inspired Ice Creams - Creating ice cream products inspired by popular desserts offers a way to refresh an old favorite with a new twist.
2. Clean Label - Consumers are seeking transparency in the ingredients of their food; creating products with clean and simple ingredient lists can improve appeal.
3. Customizable Indulgence - Offering multiple flavor and mix-ins options to create customizable ice cream treats can increase consumer satisfaction and sales.
Industry Implications
1. Frozen Dessert - Innovating in the frozen dessert industry by offering more unique and customizable flavors can improve sales and attract new customers.
2. Dairy - Dairy companies can create partnerships with brands to supply high-quality milk and cream for ice cream products with added appeal to health-conscious consumers.
3. Retail - Retailers can carry exclusive or limited edition flavors to attract customers looking for unique products and new experiences with their favorite brands.
4.6
Score
Popularity
Activity
Freshness
