The Ben & Jerry’s Topped Ice Cream Range Has Seven Flavors
Michael Hemsworth — January 30, 2021 — Marketing
The Ben & Jerry’s Topped ice cream range is a new offering from the Unilever-owned brand that will offer dessert enthusiast consumers with a way to enjoy a sundae-inspired frozen treat. The product range includes ice creams that have been finished with a semi-soft chocolate ganache on top with different kinds of chunks incorporated into it. The flavors include PB Over the Top, Salted Caramel Brownie, Strawberry Topped Tart, Thick Mint and Tiramisu.
Ben & Jerry's Innovation Guru Dena Wimette spoke on the new Ben & Jerry’s Topped ice cream range saying, "We wanted to dial up the indulgence level with this unique line of flavors, which entirely challenges how you eat this ice cream. We started with sundaes and all the things you add to sundaes to make them great as our inspiration. You could say we ended up going over the Topped.”
Ben & Jerry's Innovation Guru Dena Wimette spoke on the new Ben & Jerry’s Topped ice cream range saying, "We wanted to dial up the indulgence level with this unique line of flavors, which entirely challenges how you eat this ice cream. We started with sundaes and all the things you add to sundaes to make them great as our inspiration. You could say we ended up going over the Topped.”
Trend Themes
1. Premium Dessert Products - Opportunity for other brands to develop indulgent ice cream lines, with a focus on unique toppings and flavor combinations.
2. Sundae-inspired Treats - Expect to see more brands innovating in the ice cream category, offering products that are inspired by different types of sundaes.
3. Chunky Inclusions - There will be a rise in products like ice cream with chunky mix-ins that provide a contrast of texture and flavor sensations for customers.
Industry Implications
1. Frozen Treats & Ice Cream Industry - Companies in this space can engage in R&D to produce new high-end frozen treats with toppings, chunks and novel flavor profiles.
2. Confectionery Industry - Opportunity for confectionery companies to create new variations of chocolate ganache toppings or mix-ins for ice cream products.
3. Food Retail Industry - Retailers can offer a range of frozen dessert options with noisy, attention-grabbing packaging that conveys the decadent experience of 'sundae-inspired' ice cream.
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