OTACA Tequila's NFC-Enabled Packaging Boosts Engagement, Loyalty & Awareness
Laura McQuarrie — October 26, 2021 — Marketing
References: otacatequila & prnewswire
Identiv collaborated with OTACA Tequila to introduce a smart tequila bottle that uses NFC-enabled packaging to engage consumers, enhance loyalty, build brand awareness and prove product authentication. The tap-and-go NFC model gives consumers the ability to use their NFC-enabled Android or Apple iOS device to tap the tag to initiate the experience, learn about the history of the product, when the next harvest will be, or even place a new order.
NTAG 210u NFC tags power this smart packaging solution for OTACA and it supports a contactless future where people want to engage with brands in new ways, all the while experiencing the benefits of NFC and the blockchain.
Thanks to this collaboration, OTACA is among the first tequila companies of its kind to fully digitize its product offerings with NFC.
NTAG 210u NFC tags power this smart packaging solution for OTACA and it supports a contactless future where people want to engage with brands in new ways, all the while experiencing the benefits of NFC and the blockchain.
Thanks to this collaboration, OTACA is among the first tequila companies of its kind to fully digitize its product offerings with NFC.
Trend Themes
1. Nfc-enabled Packaging - There is an opportunity for other industries to adopt NFC-enabled packaging to increase consumer engagement and brand loyalty.
2. Digitization of Product Offerings - Other alcoholic beverage companies can follow the example of OTACA Tequila by fully digitizing their product offerings with NFC.
3. Blockchain Integration - Integrating blockchain technology into NFC-enabled packaging can provide an opportunity for other companies to increase the authentication and security of their products.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can utilize NFC-enabled packaging and digitization of product offerings to create a unique and interactive customer experience.
2. Consumer Goods - Consumer goods companies can use NFC-enabled packaging to provide customers with a seamless and convenient way to engage with their products.
3. Technology - The integration of NFC technology and blockchain in packaging can provide opportunities for technological advancements and disruptions in the industry.
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