Ferio Tego Cigar Co. Uses Smart Packaging to Share Info with Customers
Laura McQuarrie — September 23, 2021 — Marketing
References: HumidifGroup & prnewswire
Ferio Tego Cigar Co. uses smart packaging technology to provide enhanced experiences for customers, offering easy access to videos, education and more with the tap of a mobile device. Thanks to NFC technology and a chip embedded within a cigar box or cigar accessory, customers can experience augmented reality, virtual reality, descriptions, pairing notes, reordering tools and much more.
The smart packaging tech makes it possible for the brand to share real-time information with customers, which ultimately provides more control over messaging and clearly communicating to the target audience.
HumidifGroup is the first packaging company to create this technology in the tobacco industry and Ferio Tego Cigar Co. stands out for this reason.
The smart packaging tech makes it possible for the brand to share real-time information with customers, which ultimately provides more control over messaging and clearly communicating to the target audience.
HumidifGroup is the first packaging company to create this technology in the tobacco industry and Ferio Tego Cigar Co. stands out for this reason.
Trend Themes
1. Smart Packaging Technology - Opportunity for packaging companies to create innovative smart packaging systems with NFC technology for a range of industries.
2. Real-time Customer Experience - Opportunity for companies to provide real-time information through NFC-enabled smart packaging to enhance the customer experience in industries such as food and beverage, cosmetics, and electronics.
3. Augmented Reality and Virtual Reality - Opportunity for companies to use NFC-enabled smart packaging to provide immersive experiences for customers through AR and VR technology. Industries such as gaming, tourism, and retail can benefit from this trend.
Industry Implications
1. Tobacco Industry - Opportunity for packaging companies and cigar brands to incorporate NFC technology to create smart packaging systems and enhance the customer experience.
2. Food and Beverage Industry - Opportunity for food and beverage companies to incorporate NFC-enabled smart packaging to provide customers with real-time nutritional information, recipes, and pairing suggestions.
3. Cosmetics Industry - Opportunity for cosmetic companies to use NFC-enabled smart packaging to provide customers with product information, tutorials, and personalized recommendations.
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