The Shuda Cocktail Range is Targeted Towards Summer Enjoyment
Michael Hemsworth — April 20, 2023 — Lifestyle
References: manchesterdrinks & talkingretail
The Shuda cocktail range from the Manchester Drinks Company is a summertime-focused lineup of cocktails in the UK perfect for consumers to pick up ahead of the warm weather months. The range features the products packaged in pouches to prioritize ease of purchase and enjoyment, and includes such flavors as Cherry Sour, Strawberries & Cream and many more. The refreshments are capable of being enjoyed on their own on ice, as an ingredient in a cocktail or even with a mixer of your choosing for a lighter level of alcohol.
A spokesperson for the Shuda cocktail range spoke on the products saying, "Described as flavour alcoholic mixes, the new Shuda cocktails range features four flavours- Apple Sour, Cherry Sour, Blueberry Sour and Strawberries & Cream- which are perfect for enjoying straight over ice, with a mixer or as part of a cocktail.”
A spokesperson for the Shuda cocktail range spoke on the products saying, "Described as flavour alcoholic mixes, the new Shuda cocktails range features four flavours- Apple Sour, Cherry Sour, Blueberry Sour and Strawberries & Cream- which are perfect for enjoying straight over ice, with a mixer or as part of a cocktail.”
Trend Themes
1. Pouch-packaged Cocktails - Incorporate convenient, package-abundant cocktails into existing product offerings through utilizing pouch-packaging technology.
2. Customizable Cocktail Mixers - Create customizable and personalized cocktail mixers to offer a unique and interactive experience to consumers who value customization.
3. Summer-targeted Refreshments - Develop other summertime-focused refreshments beyond cocktails in pouch-packaging, such as lemonades or iced teas, to cater to the market demand for refreshing summer beverages.
Industry Implications
1. Beverage Packaging - Incorporate pouch-packaged alcoholic beverages into the mix for brands already specializing in beverage packaging technology to appeal to consumers seeking convenient, to-go cocktail options.
2. Cocktail Mixers - Create pouch-packaged cocktail mixers specifically designed to complement the Shuda cocktail range or other pouch-packaged cocktail offerings on the market.
3. Alcoholic Beverage Manufacturing - Introduce additional alcoholic beverage offerings or expand current cocktail line to include summer-targeted pouch-packaged cocktails to accommodate the demand for refreshing summer sippers.
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