BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Michael Hemsworth — April 20, 2023 — Lifestyle
References: buzzballz & talkingretail
BuzzBallz Cocktails has announced new 12 packs that are slated to launch in the UK to provide retailers with a way to support convenient access to the premixed libations.
The shelf-ready 12 packs are intended to be positioned out of fridges on shelves to maximize the number of places consumers can find the ready-to-enjoy refreshments. The 12 packs will come in the brand's existing six-flavor range, which includes Espresso Martini, Chili Mango, Lotta Colada, Strawberry 'Rita, Tequila 'Rita and Choc Tease. Each cocktail will feature a £3.99 price point and a 13.5% ABV.
Brand Director at UK Distributor Hammonds of Knutsford Tim Dunlop spoke on the BuzzBallz Cocktails 12 packs saying, "We wanted to make it as easy as possible for our customers in the independent and convenience channels to display our products and make the range eye-catching on shelf or in the chillers. The packs appeal to grab and go shoppers and the impulse opportunity, as well as those stocking up for parties and gatherings.”
The shelf-ready 12 packs are intended to be positioned out of fridges on shelves to maximize the number of places consumers can find the ready-to-enjoy refreshments. The 12 packs will come in the brand's existing six-flavor range, which includes Espresso Martini, Chili Mango, Lotta Colada, Strawberry 'Rita, Tequila 'Rita and Choc Tease. Each cocktail will feature a £3.99 price point and a 13.5% ABV.
Brand Director at UK Distributor Hammonds of Knutsford Tim Dunlop spoke on the BuzzBallz Cocktails 12 packs saying, "We wanted to make it as easy as possible for our customers in the independent and convenience channels to display our products and make the range eye-catching on shelf or in the chillers. The packs appeal to grab and go shoppers and the impulse opportunity, as well as those stocking up for parties and gatherings.”
Trend Themes
1. Shelf-ready Packaging - Opportunity to create packaging that is easy to position on shelves and maximize visibility in stores.
2. Pre-mixed Cocktails - Opportunity to expand the premixed cocktails market with new and innovative flavors for consumers.
3. Convenient Access - Opportunity to create products that provide consumers with easy access to ready-to-enjoy refreshments in various locations.
Industry Implications
1. Beverage Retail - Opportunity for retailers to offer a wider variety of premixed cocktails in shelf-ready packaging to attract more customers.
2. Event Planning - Opportunity to offer pre-mixed cocktails in 12 packs as an alternative to traditional bar services for events and gatherings.
3. Packaging Design - Opportunity to design innovative packaging for pre-mixed cocktails that are easily stackable and easy to display on shelves.
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