John Legend & Headspace Launch a New Sleep Campaign With Super Bowl Spot
Grace Mahas — February 11, 2022 — Marketing
References: headspace
Headspace is inviting fans to "sleep with John Legend." The mindfulness and meditation brand recently joined forces with the Grammy-award winning singer, songwriter, and producer to launch the 'Love Yourself Like A Legend' campaign.
Just ahead of Valentine's Day, Headspace released its first Big Game commercial encouraging people to focus on self-love with new tools and resources both within and outside of the Headspace app. As part of its existing library of sleep tools, Headspace is now offering two new self-care tools featuring John Legend under the Sleep tab -- a brand new Headspace sleepcast, narrated by John Legend and an eight-hour sleep playlist curated by the “King of Valentine’s Day” himself.
"For so many, we give so much love to those around us, that we forget to dedicate a little TLC to ourselves,” said John Legend. “I'm excited to partner with Headspace to remind the world to give ourselves some much needed love, starting with a great night’s sleep with my new Headspace sleepcast and sleep playlist."
Image Credit: Headspace
Just ahead of Valentine's Day, Headspace released its first Big Game commercial encouraging people to focus on self-love with new tools and resources both within and outside of the Headspace app. As part of its existing library of sleep tools, Headspace is now offering two new self-care tools featuring John Legend under the Sleep tab -- a brand new Headspace sleepcast, narrated by John Legend and an eight-hour sleep playlist curated by the “King of Valentine’s Day” himself.
"For so many, we give so much love to those around us, that we forget to dedicate a little TLC to ourselves,” said John Legend. “I'm excited to partner with Headspace to remind the world to give ourselves some much needed love, starting with a great night’s sleep with my new Headspace sleepcast and sleep playlist."
Image Credit: Headspace
Trend Themes
1. Self-love Mindfulness Campaigns - Brands can partner with celebrities and leverage the concept of self-love to create impactful mindfulness campaigns that resonate with consumers.
2. Celebrity-narrated Sleep Tools - Brands can collaborate with influential personalities, musicians or actors to create engaging sleep tools and enhance their brand awareness in the wellness market.
3. Valentine’s Day-inspired Marketing - Brands can use Valentine’s Day as an opportunity to promote their products and services, create special offers and collaborations to engage with their audience and increase their sales.
Industry Implications
1. Mental Wellness - Mental wellness brands and apps like Headspace can leverage the concept of self-love and collaborate with celebrities to create impactful campaigns that resonate with consumers.
2. Music Streaming - Music streaming platforms like Spotify and Apple Music can collaborate with musicians to create sleep playlists and innovative sleep experiences, enhancing their competitive advantage in the market.
3. Marketing and Advertising - Marketing and advertising agencies can use Valentine's Day as an opportunity to help companies create campaigns that connect with their audience and increase brand awareness and engagement.
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