The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
Katherine Pendrill — April 27, 2016 — Pop Culture
Ommegang recently added a sixth beer to its Game of Thrones collection called the 'Seven Kingdoms Hoppy Wheat Ale.' The brewery teamed up with HBO to produce the series and has released a new variety along with the premiere of each season. Now there is a sixth beer available for fans looking for a tasty brew to accompany their favorite show.
Seven Kingdoms Hoppy Wheat Ale is a craft beer that combines a hoppy American ale with a Belgian-style wheat. The hops give the beer a herby, cirtrusy taste that is balanced by the wheaty maltiness. Overall, the brewery described the new beer as "pleasant, playful, and inspired."
For those who have already sampled Ommegang's five other Game of Thrones-inspired brews, the new beer provides a perfect way to round out the collection.
Seven Kingdoms Hoppy Wheat Ale is a craft beer that combines a hoppy American ale with a Belgian-style wheat. The hops give the beer a herby, cirtrusy taste that is balanced by the wheaty maltiness. Overall, the brewery described the new beer as "pleasant, playful, and inspired."
For those who have already sampled Ommegang's five other Game of Thrones-inspired brews, the new beer provides a perfect way to round out the collection.
Trend Themes
1. Game of Thrones-inspired Craft Beers - Craft breweries can explore the opportunity to create beer collections inspired by popular TV shows or movies like Game of Thrones.
2. Collaborations Between Breweries and Entertainment Companies - Breweries can partner with entertainment companies to produce limited-edition beers that align with popular TV shows or movies, creating unique experiences for fans.
3. Merging Different Beer Styles - Craft breweries can experiment with combining different beer styles, such as hoppy American ales and Belgian-style wheat beers, to create unique flavor profiles.
Industry Implications
1. Craft Beer Industry - Craft breweries can capitalize on the growing demand for themed beers and collaborations with entertainment companies.
2. Entertainment Industry - Entertainment companies can partner with breweries to create unique merchandise and experiences for fans of their popular TV shows or movies.
3. Food and Beverage Industry - Restaurants and bars can attract customers by offering a diverse selection of trendy craft beers, including themed brews inspired by popular culture.
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