Seven Bro7hers Citrus Sea IPA Has a Zesty, Citrus Profile
Michael Hemsworth — August 22, 2024 — Lifestyle
References: sevenbro7hers & foodanddrinktechnology
The Seven Bro7hers Citrus Sea IPA is a new offering from the brand crafted with a refreshing profile to make it the perfect option for enjoyment in the warm weather. The baeer is crafted with citra and Amarillo hops to achieve a citrus flavor profile, and thus has a pale and hazy appearance along with a slightly sweet finish. The beer is further rounded out as an easy drinking option thanks to its low level of bitterness, which is ideal for being sipped seaside, in the backyard and beyond.
CEO Keith McAvoy commented on the Seven Bro7hers Citrus Sea IPA saying, "This beer is cool, refreshing and is the perfect IPA to ease you into the August Bank Holiday spirit. It marks the end of a busy season of beer specials, and collaboration projects. and finishes the Summer off with a bang. Citrus Sea is delicious and drinkable, it is the only beer you want to chill with this summer holidays.”
CEO Keith McAvoy commented on the Seven Bro7hers Citrus Sea IPA saying, "This beer is cool, refreshing and is the perfect IPA to ease you into the August Bank Holiday spirit. It marks the end of a busy season of beer specials, and collaboration projects. and finishes the Summer off with a bang. Citrus Sea is delicious and drinkable, it is the only beer you want to chill with this summer holidays.”
Trend Themes
1. Citrus-flavored Beers - Beers infused with citrus flavors are gaining popularity, providing a refreshing alternative to traditional hoppy brews.
2. Low-bitterness Ipas - IPAs with reduced bitterness are emerging as a favorite for those seeking a smoother, more approachable craft beer experience.
3. Seasonal Beer Offerings - Craft breweries continue to innovate by launching seasonal beers that perfectly capture the essence of specific times of year, making them ideal for targeted marketing.
Industry Implications
1. Craft Breweries - The rise of new flavor profiles and seasonal offerings is driving growth and diversification in the craft brewery sector.
2. Beverage Distribution - Increasing demand for unique and seasonal alcoholic beverages is expanding opportunities within the beverage distribution industry.
3. Hospitality and Tourism - Seasonal and regionally-themed beers are enhancing the beverage experiences offered in bars, restaurants, and holiday resorts, creating new attractions for tourists.
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