The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is Fiery
Michael Hemsworth — June 25, 2022 — Marketing
References: wolfblass & conveniencestore
The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is arriving as part of a new partnership with Warner Bros. Consumer Products to celebrate the Game of Thrones prequel, House of the Dragon.
The wine comes with three limited-edition labels, and boasts a high-quality flavor with fiery notes and a classic Australian red blend wine profile. Priced between £13 and £15, the wine is set to hit store shelves in the UK starting in August.
Senior Vice President of Warner Bros. Consumer Products EMEA Julian Moon commented on the new Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz saying, "We wanted to bring fans of the Game of Thrones franchise a wine aligned with the world of Westeros and with the anticipated premiere of House of the Dragon this summer, we knew this was the perfect time for such a wine. Wolf Blass has made something truly special, and we know fans will enjoy sipping Wolf Blass’ Fire & Blood Cabernet Shiraz while tuning in to House of the Dragon this August.”
The wine comes with three limited-edition labels, and boasts a high-quality flavor with fiery notes and a classic Australian red blend wine profile. Priced between £13 and £15, the wine is set to hit store shelves in the UK starting in August.
Senior Vice President of Warner Bros. Consumer Products EMEA Julian Moon commented on the new Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz saying, "We wanted to bring fans of the Game of Thrones franchise a wine aligned with the world of Westeros and with the anticipated premiere of House of the Dragon this summer, we knew this was the perfect time for such a wine. Wolf Blass has made something truly special, and we know fans will enjoy sipping Wolf Blass’ Fire & Blood Cabernet Shiraz while tuning in to House of the Dragon this August.”
Trend Themes
1. Tv-show-inspired Wines - Opportunity for wineries to collaborate with TV show and movie producers to create limited-edition wines that appeal to fans and generate buzz around the release of new content.
2. Limited-edition Label Wines - Opportunity for wineries to create limited-edition label wines that celebrate special occasions, holidays, or events and appeal to collectors and gift buyers.
3. Fantasy-themed Wines - Opportunity for wineries to create fantasy-themed wines that appeal to fans of fantasy books, movies, and TV shows and generate buzz among a loyal and passionate fanbase.
Industry Implications
1. Wine Industry - Wine companies can leverage limited-edition and theme-based wines to create a unique and memorable brand image that stands out in an increasingly crowded market.
2. Entertainment Industry - TV show and movie producers can collaborate with wineries to create promotional merchandise such as limited-edition wines that appeal to their fanbase and generate additional revenue streams.
3. Collectibles Industry - Collectible wine labels and bottles can appeal to wine collectors and enthusiasts who are seeking unique and valuable additions to their collections.
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