BON & VIV's #SeltzerShowdown Had People Take a Polygraph Test
Laura McQuarrie — August 28, 2019 — Lifestyle
References: BONandVIVSpikedSeltzer & prnewswire
Spiked seltzers are becoming increasingly popular and consumers are continually being introduced to new products—to help people make the best choice, BON & VIV conducted a #SeltzerShowdown that involved 50 Millennial participants, a taste test and a polygraph. To see whether people truly like the taste of its BON & VIV Classic over that of a competitor, BON & VIV promised to give $1,000 to people who truthfully stated their preference—in the end, just four people truthfully stated that they preferred White Claw Pure.
BON & VIV Classic boasts just 90 calories per a 12-ounce serving, zero sugar and an ABV of just 4.5%. As well as being able to enjoy the brand's hard seltzer in convenient cans, consumers will also find that the brand is unique as one of the first to offer its spiked seltzer on tap.
BON & VIV Classic boasts just 90 calories per a 12-ounce serving, zero sugar and an ABV of just 4.5%. As well as being able to enjoy the brand's hard seltzer in convenient cans, consumers will also find that the brand is unique as one of the first to offer its spiked seltzer on tap.
Trend Themes
1. Spiked Seltzer Taste Tests - Brands can conduct taste tests with a polygraph to accurately determine customers' preferences.
2. Low-calorie Spike Seltzers - Brands can create spiked seltzers with low calories, no sugar and low ABV, making it a healthier option for consumers.
3. Spiked Seltzers on Tap - Offering spiked seltzers on tap in bars and restaurants provides consumers with a convenient and unique experience.
Industry Implications
1. Alcohol - Alcohol brands can utilize polygraphs and conduct taste tests to conduct accurate market research and develop a competitive edge.
2. Food and Beverage - Food and beverage industries can create healthier low-calorie options, such as low-calorie spiked seltzers, to cater to health-conscious consumers.
3. Hospitality - Hotels, bars, and restaurants can offer spiked seltzers on tap as a unique drink option to attract customers and increase revenue.
3.6
Score
Popularity
Activity
Freshness
