The Vizzy Hard Seltzer will Come in Four Flavor Options
Michael Hemsworth — February 28, 2020 — Marketing
References: molsoncoors & foodbev
Flavor and function are colliding with the announcement of the new Vizzy Hard Seltzer drinks from Molson Coors that will offer consumers a premium product that's tasty yet beneficial. The drink range has four flavors in total including Black Cherry Lime, Pineapple Mango, Strawberry Kiwi and Blueberry Pomegranate, which are all roughly 100 calories, have a 5% ABV and contain just one gram of sugar.
The drinks are also infused with the superfruit acerola, which increases the antioxidant properties of the libations as well as the vitamin C content. The canned beverages are being launched alongside an additional product called Coors Seltzer to double down on the increasing popularity of seltzer-based drinks.
North American Vice President of Innovation for Molson Coors Sofia Colucci spoke on the Vizzy Hard Seltzer drinks saying, "We believe that as the hard seltzer segment continues to grow, consumers will become even more demanding about what’s in their drinks. We’re trying to give consumers what they want. Vizzy is still our big national bet in hard seltzers, but there’s no doubt we’ll push on Coors Seltzer given the strength of the proposition and the scale of Coors. But we are being smart about this. We’re coming at this market with distinct propositions.”
The drinks are also infused with the superfruit acerola, which increases the antioxidant properties of the libations as well as the vitamin C content. The canned beverages are being launched alongside an additional product called Coors Seltzer to double down on the increasing popularity of seltzer-based drinks.
North American Vice President of Innovation for Molson Coors Sofia Colucci spoke on the Vizzy Hard Seltzer drinks saying, "We believe that as the hard seltzer segment continues to grow, consumers will become even more demanding about what’s in their drinks. We’re trying to give consumers what they want. Vizzy is still our big national bet in hard seltzers, but there’s no doubt we’ll push on Coors Seltzer given the strength of the proposition and the scale of Coors. But we are being smart about this. We’re coming at this market with distinct propositions.”
Trend Themes
1. Superfruit-infused Hard Seltzers - Infusing hard seltzers with superfruits offers a unique flavor and functional experience for consumers.
2. Low-calorie Hard Seltzers - Creating hard seltzers with low-calorie content caters to health-conscious consumers seeking guilt-free alcoholic beverages.
3. Premium Hard Seltzers - Developing premium hard seltzer products delivers a higher-quality option for discerning consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore the market potential of superfruit-infused hard seltzers to capitalize on the growing demand for unique and healthier alcoholic beverage options.
2. Health and Wellness - The health and wellness industry can leverage the low-calorie attributes of hard seltzers to cater to health-conscious consumers seeking alcoholic beverages with lower calorie content.
3. Canned Beverage Manufacturing - Canned beverage manufacturers can tap into the trend of premium hard seltzers to offer a wide range of high-quality, ready-to-drink options to consumers.
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