Brita's Taste Over Everything Campaign is Youthful & Optimistic
References: strategyonline & youtube
The latest campaign by Brita is named Taste Over Everything and the marketing strategy targets younger consumers who "believe good water is always in motion and has energy." The ad was inspired by an increasing number of individuals in younger demographics believing that "tap water doesn't taste very good" and hydration being inspirational on social media platforms like Reddit, Instagram, and Tikok. The motivation for tapping this demographic is to grow Brita's presence in households.
While Brita is mostly known for its pitchers, the campaign places the focus on the filter which is the reason why Brita water tastes good—the filter "restores it to a natural, pure, healthy state through natural filtering processes." The Taste of Everything campaign is optimistic, energetic, and youthful.
Image Credit: Brita
While Brita is mostly known for its pitchers, the campaign places the focus on the filter which is the reason why Brita water tastes good—the filter "restores it to a natural, pure, healthy state through natural filtering processes." The Taste of Everything campaign is optimistic, energetic, and youthful.
Image Credit: Brita
Trend Themes
1. Filtered Water Marketing - Opportunity to create marketing campaigns that target younger generations for filtered water products like Brita with a focus on health, taste, and energy.
2. Social Media Inspiration for Hydration - Opportunity to utilize social media platforms like Reddit, Instagram, and TikTok to inspire consumption of filtered water for health and energy benefits.
3. Filter Innovation for Improved Taste - Opportunity to innovate filters for water products to improve taste, promote health benefits, and appeal to younger demographics.
Industry Implications
1. Water Filter Industry - The water filter industry can leverage Brita's Taste Over Everything campaign to create similar campaigns that target younger demographics with an emphasis on energy, taste, and health.
2. Beverage Industry - The beverage industry can learn from Brita's Taste Over Everything campaign and create marketing campaigns that promote the health benefits and taste of filtered water products.
3. Social Media Industry - The social media industry can collaborate with water filter and beverage companies to promote the health benefits and taste of filtered water products to inspire consumption on various social media platforms.
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