Glenmorangie's Delicious and Wonderful Ad Spot is Quirky
Ellen Smith — December 11, 2020 — Marketing
References: glenmorangie & adweek
Glenmorangie's Delicious and Wonderful ad spot takes a swift departure from the classic tropes used in Whiskey ads to offer the viewer something a little more whimsical and playful.
The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a camping trip, playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'.
Image Credit: Glenmorangie
The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a camping trip, playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'.
Image Credit: Glenmorangie
Trend Themes
1. Whimsical Whiskey Advertising - The Glenmorangie ad spot showcases a departure from traditional whiskey ads, offering a more whimsical and playful approach.
2. Dream-like Beverage Imagery - The ad injects magic into everyday moments, creating a vivid dream-like aesthetic that reimagines the experience of drinking whiskey.
3. Playful Photo Campaigns - The accompanying photo campaign adds a playful twist to ordinary moments, providing a fresh and engaging way to connect with consumers.
Industry Implications
1. Alcohol and Beverage Marketing - Brands can disrupt the alcohol and beverage industry by experimenting with unconventional and whimsical advertising approaches.
2. Photography and Art Direction - There is an opportunity for photographers and art directors to explore dream-like aesthetics and inject magic into advertising campaigns.
3. Creative Advertising Agencies - Advertising agencies can capitalize on the trend by offering clients imaginative photo campaigns that transform ordinary moments into extraordinary experiences.
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