From Joyful Pear Perfumes to Mood-Boosting Body Mists
Laura McQuarrie — April 18, 2024 — Fashion
Functional fragrances are revolutionizing the perfume industry by offering not only scents that smell nice but also tangible benefits backed by science.
Consumers seeking holistic wellness solutions are turning to fragrances designed to amplify feelings of joy and positivity or alleviate stress and anxiety. Blurring the lines between beauty and wellness, brands are delving into neuroscience to craft scents akin to supplements, and harnessing the power of scent to influence mood and mental states.
Clean and cruelty-free beauty brand Pacifica launched a collection of functional fragrances, each with a different neuroscience-backed "AromaPower.” Similarly, AERWAY crafts functional fragrances with formulas that activate specific parts of the brain and body, gleaning from published studies to turn scents into tools for sharing science-backed benefits.
Consumers seeking holistic wellness solutions are turning to fragrances designed to amplify feelings of joy and positivity or alleviate stress and anxiety. Blurring the lines between beauty and wellness, brands are delving into neuroscience to craft scents akin to supplements, and harnessing the power of scent to influence mood and mental states.
Clean and cruelty-free beauty brand Pacifica launched a collection of functional fragrances, each with a different neuroscience-backed "AromaPower.” Similarly, AERWAY crafts functional fragrances with formulas that activate specific parts of the brain and body, gleaning from published studies to turn scents into tools for sharing science-backed benefits.
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