Mamajuju by Vyrao is an Eau de Parfum for Grounding and Awareness
Laura McQuarrie — October 14, 2024 — Fashion
References: vyrao & citizen-femme
Mamajuju by Vyrao shares the captivating essence of Australian sandalwood, energizing saffron, nutmeg, cardamom and pink pepper, and its clean, natural ingredients boast neuroscience-backed benefits. Touted as an "eau de parfum for grounding and awareness," Mamajuju bottles contain a supercharged Herkimer diamond crystal energized by healer Louise Mita to clear, amplify and raise energy.
Each carefully chosen ingredient in the fragrance was made with plant and flower remedies that amplify energy. While olibanum oil calms and boosts brain function, cumin was chosen for its ability to support stress relief.
The transformative, mood-boosting power of scent is being harnessed by brands like Vyrao, now developing neuroscientifically based fragrances designed to enhance well-being, reduce stress and elevate emotions on a deeper, scientifically proven level.
Each carefully chosen ingredient in the fragrance was made with plant and flower remedies that amplify energy. While olibanum oil calms and boosts brain function, cumin was chosen for its ability to support stress relief.
The transformative, mood-boosting power of scent is being harnessed by brands like Vyrao, now developing neuroscientifically based fragrances designed to enhance well-being, reduce stress and elevate emotions on a deeper, scientifically proven level.
Trend Themes
1. Mindful-fragrance Blends - Fragrances incorporating botanicals and essential oils, designed to promote mental well-being, are creating a niche market driven by holistic health trends.
2. Neuroscience in Perfumery - Perfume brands are leveraging neuroscience to create scents that have distinct psychological benefits, offering a blend of luxury and therapeutic effects.
3. Crystal-enhanced Scents - The introduction of gemstones like Herkimer diamond crystals into perfumes is merging luxury fragrance with the wellness trend, drawing in consumers interested in metaphysical properties.
Industry Implications
1. Wellness and Beauty - The convergence of wellness principles and beauty products is driving demand for items that not only enhance appearance but also improve emotional and mental health.
2. Aromatherapy - Neuroscientifically backed aromatic products are becoming pivotal in the aromatherapy industry, providing scientifically validated psychological benefits through scent.
3. Luxury Goods - High-end fragrance brands are incorporating unique elements like healing crystals and neuroscience, appealing to consumers seeking both luxury and holistic well-being.
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