'Kevin' is the First-Ever All-Vegan Pie from UK Pie Chain Pieminister
Laura McQuarrie — December 29, 2017 — Lifestyle
References: pieminister & livekindly.co
UK-based pie chain Pieminister is now introducing consumers to 'Kevin,' a savory vegan pie that is made with a butter-free pastry. Since the chain got its start in 2003, it has served a range of vegetarian-friendly options, but it is now introducing its first vegan recipe that is 100% plant based.
Just in time for Veganuary—an event that inspires people to try going vegan throughout the month of January—Kevin will be introduced as a new option made with British chestnut mushrooms, baby onions, quinoa, thyme, tomatoes and red wine.
Although Kevin was created as an inclusive option for those who follow plant-based diets, Pieminister notes that "we think that even the most carnivorous customers might be pleasantly surprised by Kevin."
Just in time for Veganuary—an event that inspires people to try going vegan throughout the month of January—Kevin will be introduced as a new option made with British chestnut mushrooms, baby onions, quinoa, thyme, tomatoes and red wine.
Although Kevin was created as an inclusive option for those who follow plant-based diets, Pieminister notes that "we think that even the most carnivorous customers might be pleasantly surprised by Kevin."
Trend Themes
1. Savory Vegan Pies - Opportunity for vegan food brands to create innovative and delicious plant-based pie options.
2. Plant-based Alternatives - Demand for vegan alternatives in the food industry presents opportunities for developing new products and expanding market reach.
3. Veganuary - Growing popularity of Veganuary creates a market for businesses to promote and offer vegan options during the month of January.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of savory vegan pies by developing and offering delicious plant-based options.
2. Restaurant - Restaurants and food chains can incorporate savory vegan pies into their menus to cater to the increasing demand for vegan options.
3. Event and Promotion - Event organizers and marketers can leverage the popularity of Veganuary to promote and showcase vegan food products and brands.
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