The Pork Farms Porkless Pie Has a 100% Meat-Free Recipe
Michael Hemsworth — October 27, 2020 — Marketing
References: addofoodgroup & foodbev
The Pork Farms Porkless Pie is a newly unveiled product from the Addo Food Group-owned brand that will offer consumers in the UK to enjoy the quintessential British snack in a meat-free manner. The snack is achieved with a hot water crust pastry that has been seasoned before being filled with a vegan pea protein filling that mimics the texture of pork ingredients. This will offer vegan, vegetarian and flexitarian consumers with a way to enjoy an iconic food without the need for any animal ingredients.
Brand Manager Mike Helton spoke on the new Pork Farms Porkless Pie saying, "We’re incredibly excited to be just one of only a few brands to introduce pea protein to our product range. Our innovation chefs have developed this recipe to emulate one of the nation’s favourite snacks and we are delighted to be providing an alternative to flexitarian customers, while also expanding our product range to appeal to vegan shoppers who are looking for more choice, who can now enjoy a pork pie with the same textures and flavors as our traditional snack.”
Brand Manager Mike Helton spoke on the new Pork Farms Porkless Pie saying, "We’re incredibly excited to be just one of only a few brands to introduce pea protein to our product range. Our innovation chefs have developed this recipe to emulate one of the nation’s favourite snacks and we are delighted to be providing an alternative to flexitarian customers, while also expanding our product range to appeal to vegan shoppers who are looking for more choice, who can now enjoy a pork pie with the same textures and flavors as our traditional snack.”
Trend Themes
1. Meat-free Pork Products - Food brands can explore using plant-based proteins to create vegan meat alternatives for traditional meat-based products.
2. Flexitarian Options - There is an opportunity for brands to cater to the growing number of flexitarian consumers who are reducing their meat intake by offering them plant-based alternatives for their favorite meat-based snacks.
3. Alternative Meat Texture Development - Food companies can focus on developing innovative methods to create plant-based proteins with textures similar to traditional meat ingredients to offer customers more choice in their dietary options.
Industry Implications
1. Food Manufacturing - Manufacturers can seize on the growing trend of plant-based and meat-free products and invest in R&D to develop innovative vegan meat alternatives with improved texture and taste.
2. Convenience Food - Brands can capitalize on the demand for easy-to-prepare snack foods by offering meat-free versions of popular meat-based snacks like pork pies to appeal to vegetarian and flexitarian consumers.
3. Retail - Retailers can stock a range of meat-free alternative products that cater to different dietary requirements and preferences to provide customers with more choices in their shopping experience.
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