The Buena Fé Organic Quencher Comes in Two Flavors
Michael Hemsworth — March 12, 2022 — Marketing
References: drinkbuenafe & foodbev
The Buena Fé Organic Quencher is being launched by the Pure Brands-owned brand to offer consumers with an alternative way to enjoy the premium flavor of tequila in a refreshing cocktail-inspired way. The product is crafted with 100% blue weber agave tequila blanco along with fruit juice, agave, natural flavors and sparkling water. Featuring 140-calories per can or less, the drinks are free of preservatives and come in two flavors including Mango & Pineapple and Watermelon & Strawberry.
Co-Founder Andrew Bushby commented on the new Buena Fé Organic Quencher saying, "The introduction of Buena Fé follows more than eight months of searching, blending and batching to create a proprietary formula that meets our standards. Our mission is to create cocktails that are better for the consumer and better for the environment. We believe we have created the cleanest and tastiest tequila quencher in the world.”
Image Credit: Buena Fé
Co-Founder Andrew Bushby commented on the new Buena Fé Organic Quencher saying, "The introduction of Buena Fé follows more than eight months of searching, blending and batching to create a proprietary formula that meets our standards. Our mission is to create cocktails that are better for the consumer and better for the environment. We believe we have created the cleanest and tastiest tequila quencher in the world.”
Image Credit: Buena Fé
Trend Themes
1. Organic Ready-to-drink Cocktails - The trend of organic, pre-mixed cocktails made with natural ingredients is disrupting the traditional cocktail industry and appealing to health-conscious consumers.
2. Low-calorie Canned Cocktails - The trend of low-calorie, pre-mixed canned cocktails is disrupting the ready-to-drink market, providing a convenient, and healthier alternative to sugary cocktails.
3. Premium Pre-mixed Tequila Drinks - The trend of premium, pre-mixed tequila drinks satisfies the growing demand for convenience and luxury, disrupting traditional tequila consumption methods.
Industry Implications
1. Ready-to-drink Beverages - The ready-to-drink beverage industry can capitalize on the trend of organic, pre-mixed cocktails with natural ingredients that appeal to health-conscious consumers.
2. Canned Beverage Industry - The canned beverage industry can take advantage of the trend of low-calorie, convenient pre-mixed canned cocktails that appeal to health-conscious consumers.
3. Tequila Industry - The tequila industry can embrace the trend of premium, pre-mixed tequila drinks as a new way to enjoy the premium flavor of tequila, offering a convenient and luxurious alternative to traditional consumption methods.
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