Onda Mixes Tequila with Sparkling Water and Real Fruit Juice
Laura McQuarrie — July 3, 2020 — Marketing
References: drinkonda & businesswire
Onda is on a mission to appeal to a new generation of drinkers with its premium sparkling tequila beverages, which are conveniently packed into cans. The beverages are made with blanco tequila from a woman-owned distillery in Jalisco, Mexico and combined with sparkling water and real fruit juice to create light, fizzy and refreshing choices. The 12-ounce cans are not only colorful and eye-catching but also appealing for being gluten-free, coming in at 5% alcohol, 100 calories, and zero sugar or carbs.
The brand's colorful, summery identity draws from the nostalgic surf style of Los Angeles and stands out for the use of "signature Onda orange."
Knowing that consumers are smitten with hard seltzer yet crave a ready-to-drink option that's full of high-integrity ingredients, Onda offers a uniquely positioned product to challenge spiked seltzer, canned cocktails and tequila.
Image Credit: Onda Sparkling Tequila
The brand's colorful, summery identity draws from the nostalgic surf style of Los Angeles and stands out for the use of "signature Onda orange."
Knowing that consumers are smitten with hard seltzer yet crave a ready-to-drink option that's full of high-integrity ingredients, Onda offers a uniquely positioned product to challenge spiked seltzer, canned cocktails and tequila.
Image Credit: Onda Sparkling Tequila
Trend Themes
1. Premium Sparkling Tequila Beverages - The trend of premium sparkling tequila beverages presents an opportunity for disruptive innovation in the alcoholic beverage industry by offering a light, fizzy, and refreshing alternative to traditional drinks.
2. Convenient Packaging in Cans - The trend of convenient packaging in cans opens up possibilities for disruptive innovation in the beverage industry by providing portable and easy-to-open options for on-the-go consumption.
3. High-integrity Ingredients - The trend of using high-integrity ingredients creates opportunities for disruptive innovation in the alcohol industry by satisfying the growing demand for healthier alcoholic options that use real fruit juice and are low in sugar and carbs.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of premium sparkling tequila beverages by introducing new products that combine the sophistication of tequila with the light and refreshing qualities of sparkling water.
2. Packaging Industry - The packaging industry can seize the opportunity of convenient packaging in cans by developing innovative designs and materials that enhance portability, ease of use, and sustainability for various consumer products.
3. Health and Wellness Industry - The health and wellness industry can explore disruptive innovation in the alcohol sector by promoting the use of high-integrity ingredients and creating healthier alcoholic alternatives for consumers who prioritize their well-being.
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