The PERRIER x MURAKAMI Bottles Share Art by Takashi Murakami
Laura McQuarrie — September 14, 2020 — Lifestyle
References: Perrier & prnewswire
There's a new range of mineral water bottles created by Takashi Murakami in collaboration with Perrier, which shares uplifting designs from the eyes of the artist. The limited-edition PERRIER x MURAKAMI collaboration introduces screen-printed glass bottles that enhance the original green bottles with "an extra pop of color and joy." Fans of Murakami's work will recognize the integration of characters like Kaikai and Kiki on some of the bottles, who will also appear in a 30-second animated film.
Following the launch of the first bottles in October, there are more PERRIER x MURAKAMI products to come in 2021, such as cans.
Perrier has a history of working with artists, as it has collaborated with renowned individuals like Andy Warhol and Salvador Dalí over its 150 years.
Image Credit: Perrier
Following the launch of the first bottles in October, there are more PERRIER x MURAKAMI products to come in 2021, such as cans.
Perrier has a history of working with artists, as it has collaborated with renowned individuals like Andy Warhol and Salvador Dalí over its 150 years.
Image Credit: Perrier
Trend Themes
1. Artist-designed Mineral Water Bottles - Disruptive innovation opportunity: Collaborating with artists to create limited-edition bottles that enhance the brand with unique designs and concepts.
2. Screen-printed Glass Bottles - Disruptive innovation opportunity: Incorporating screen-printing techniques on glass bottles to create visually appealing and collectible packaging.
3. Integration of Art and Beverage Brands - Disruptive innovation opportunity: Partnering with renowned artists to integrate their iconic characters and designs into beverage products, creating a new consumer experience.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Collaborating with artists to create visually unique packaging and limited-edition products that attract a niche market segment.
2. Packaging Industry - Disruptive innovation opportunity: Incorporating screen-printing techniques and artistic collaborations to create eye-catching and collectible packaging solutions for various products.
3. Art and Design Industry - Disruptive innovation opportunity: Partnering with beverage brands to bring artwork and iconic characters to everyday products, expanding the reach and impact of artists.
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