Burger King's Airline-Inspired Ad Highlights Turbulent Times
Ellen Smith — October 6, 2020 — Marketing
References: burgerking.fr & adweek
Burger King's airline-inspired ad spot highlights the turbulent times we're going through and the measures the brand is taking to ensure consumer safety. France has been hit with a second wave as COVID-19 infections continue to increase. As a result, lockdown measures have tightened again, forcing many restaurants and bars to operate as takeout only.
In order to re-assure consumers of the safety measures Burger King chains are undergoing, it launched a second airline-themed ad spot. This time, the ad re-imagines a Burger King restaurant as an airplane going through turbulence. Someone quickly comes over the speaker system to announce “Don’t panic, all the crew is on top of things and can ensure your safety with masks, gloves and hand sanitizers."
Image Credit: Burger King France, Buzzman
In order to re-assure consumers of the safety measures Burger King chains are undergoing, it launched a second airline-themed ad spot. This time, the ad re-imagines a Burger King restaurant as an airplane going through turbulence. Someone quickly comes over the speaker system to announce “Don’t panic, all the crew is on top of things and can ensure your safety with masks, gloves and hand sanitizers."
Image Credit: Burger King France, Buzzman
Trend Themes
1. Airline-inspired Advertising - Airline-inspired advertising campaigns are becoming a popular trend for brands to address consumer safety concerns during turbulent times.
2. Enhanced Safety Measures - Brands are implementing enhanced safety measures, such as masks, gloves, and hand sanitizers, to reassure consumers about their health and well-being.
3. Takeout-only Operations - The restaurant industry is adapting to lockdown measures by transitioning to takeout-only operations, ensuring customers can still enjoy their favorite meals while staying safe.
Industry Implications
1. Fast Food - Fast food chains like Burger King are utilizing airline-inspired advertising to promote their enhanced safety measures during turbulent times.
2. Advertising - The advertising industry is witnessing an increase in airline-inspired campaigns as brands focus on addressing consumer safety concerns in creative ways.
3. Food Service - The food service industry is adapting to lockdown measures by implementing takeout-only operations, ensuring that customers can continue to enjoy their favorite meals.
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