Bryansk Dairy Plant’s Milgrad Line Has an Eye-Catching Blue Cat Design
Grace Mahas — December 9, 2021 — Lifestyle
References: mymodernmet
Bryansk Dairy Plant recently commissioned Russian artist Vera Zvereva to redesign its Milgrad line. The talented artist created an adorable blue cat design in various playful poses for the milk cartons, showcasing different narratives based on how the packaging is displayed. From one side to the other, the illustration of the cat moves, allowing the product to be displayed on multiple shelves. The inspiration behind this unique design is the phrase “the cat that got the cream.”
Milgrad's packaging was designed to catch the eye of consumers, and appeal to their senses, encouraging them to try the product. Depot says, “He looks at the consumer with interest, plays with a string, looks out or freezes in anticipation.”
Image Credit: Vera Zvereva / Depot
Milgrad's packaging was designed to catch the eye of consumers, and appeal to their senses, encouraging them to try the product. Depot says, “He looks at the consumer with interest, plays with a string, looks out or freezes in anticipation.”
Image Credit: Vera Zvereva / Depot
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