Roots Remastered is a First-of-Its-Kind Country Album Made from Corn
Laura McQuarrie — September 29, 2023 — Marketing
References: lbbonline
Bayer CropScience worked with McCann Canada on Roots Remastered, the world's first country music album made from corn. Creating this unique album involved collecting biorhythms from flourishing corn roots, then converting the notes into MIDI sequences, and then synthesizing them.
Bayer collaborated with audio engineers and singer-songwriters to create melodies, harmonic structures and tempos to turn the harvested sounds into lyrical tracks. In all, there are six songs, each of which is identified by a different corn-themed name like Love Grows High or Can’t Uproot Me. The concept Roots Remastered album is being played on radio stations throughout the country, offering people a chance to listen in on aspects of farm life from the beginning of a corn farmer’s day to the end.
At Canada's Outdoor Farm Show, a live corn concert was held and more than 40,000 people listened to the sounds of healthy corn roots.
Bayer collaborated with audio engineers and singer-songwriters to create melodies, harmonic structures and tempos to turn the harvested sounds into lyrical tracks. In all, there are six songs, each of which is identified by a different corn-themed name like Love Grows High or Can’t Uproot Me. The concept Roots Remastered album is being played on radio stations throughout the country, offering people a chance to listen in on aspects of farm life from the beginning of a corn farmer’s day to the end.
At Canada's Outdoor Farm Show, a live corn concert was held and more than 40,000 people listened to the sounds of healthy corn roots.
Trend Themes
1. Sustainable Agriculture - Bayer's collaboration in creating a music album out of corn suggests a trend towards exploring innovative and sustainable uses for agricultural products.
2. Biotechnology in Music Production - The development of the world's first country music album made from corn highlights the potential for biotechnology in revolutionizing music production and sound synthesis.
3. Farm-to-table Entertainment - The Roots Remastered album offers a glimpse into the emerging trend of farm-to-table entertainment, where agricultural practices and products are integrated into creative experiences.
Industry Implications
1. Agriculture - Bayer CropScience's venture into creating a music album from corn demonstrates a potential disruptive innovation opportunity in the agriculture industry, marrying music and farming.
2. Music - The collaboration between audio engineers, singer-songwriters, and Bayer CropScience suggests a disruptive innovation opportunity in merging biotechnology and music production.
3. Entertainment - The concept of farm-to-table entertainment, as exemplified by the Roots Remastered album, presents an opportunity for the entertainment industry to explore new immersive experiences tied to agriculture.
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