Modelo is Promoting Its New Beer with Crop Circle Art in a Barley Field
Laura McQuarrie — May 5, 2021 — Marketing
References: cervezamodelo.mx & barmagazine
Mexican beer brand Modelo is spreading the word about its newest beer with crop circle art that shines a light on its main ingredient, barley. As Modelo Pura Malta is made with barley purchased from Mexican farmers, the beer is being promoted with a branded crop circle situated in a barley field.
The work of art depicts a bottle of Modelo Pura Malta and it stretches 50 meters and it can be seen over Celaya, Guanajuato, Mexico.
As well as bringing attention to its key ingredient, the crop circle art shares a sustainable marketing solution that blends in with the natural world and expresses the brand's commitment to working with farmers and the field.
The work of art depicts a bottle of Modelo Pura Malta and it stretches 50 meters and it can be seen over Celaya, Guanajuato, Mexico.
As well as bringing attention to its key ingredient, the crop circle art shares a sustainable marketing solution that blends in with the natural world and expresses the brand's commitment to working with farmers and the field.
Trend Themes
1. Sustainable Marketing - Creating marketing campaigns that blend in with the natural world to promote sustainable solutions.
2. Branded Agriculture - Using crop art, or other farming techniques, to promote a brand or product as a unique way to stand out from competition.
3. Locally-sourced Ingredients - Highlighting a product or brand's use of locally-sourced ingredients in marketing campaigns to connect with consumers who value sustainability and supporting local farmers.
Industry Implications
1. Alcohol and Beverages - The alcohol and beverage industry can incorporate crop art and highlight their sustainability and local sourcing efforts in marketing campaigns to target conscious consumers.
2. Farming and Agriculture - Farming and agriculture industry can leverage crop art as a unique marketing tool to promote their products and connect with consumers by highlighting their sustainable practices and locally-sourced ingredients.
3. Advertising and Marketing - Marketing agencies can incorporate sustainable marketing solutions, such as crop art, into their campaigns as a unique approach to promoting a brand while also highlighting their eco-friendly initiatives.
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