The Fendt & Luke Bryan Boldly Grown Popcorn Comes in Two Flavors
Michael Hemsworth — August 27, 2022 — Marketing
References: agcocorp & snackandbakery
The Fendt & Luke Bryan Boldly Grown Popcorn has been created in collaboration between the AGCO Corporation-owned brand and the counter music singer as a socially responsible snack option. The snack comes in two flavors including Chart Toppin' Churro and Bold Butter, which are both crafted with premium ingredients and come in bags priced at $5 each. Fendt will donate $25,000 after the limited supply of snacks runs out to the National FFA Organization to support youths on their journey towards leadership and careers in business, science and technology of agriculture.
AGCO Chairman, President and CEO Eric Hansotia commented on the Fendt & Luke Bryan Boldly Grown Popcorn saying, "AGCO’s relationship with Luke Bryan and his Farm Tour really highlights the passion we share for putting farmers first. AGCO is a strong supporter of FFA’s educational mission, and many of our employees – including myself – grew up in the organization. This is a fun opportunity for AGCO, Luke, and his fans to help FFA prepare tomorrow’s farming leaders.”
AGCO Chairman, President and CEO Eric Hansotia commented on the Fendt & Luke Bryan Boldly Grown Popcorn saying, "AGCO’s relationship with Luke Bryan and his Farm Tour really highlights the passion we share for putting farmers first. AGCO is a strong supporter of FFA’s educational mission, and many of our employees – including myself – grew up in the organization. This is a fun opportunity for AGCO, Luke, and his fans to help FFA prepare tomorrow’s farming leaders.”
Trend Themes
1. Youth-supporting Snacks - The popularity of snack foods that support social causes such as youth education presents an opportunity to create innovative products that help better society.
2. Celebrity Collaborations - Partnering with celebrities to produce food products could be a disruptive innovation strategy that helps to attract a broader customer base.
3. Premium Snack Ingredients - There is a growing demand for premium, high-quality snack ingredients that provide consumers with a healthier snacking option.
Industry Implications
1. Food and Beverage - The food and beverage industry has room for innovative product lines with inspiring social messages and suave brand ambassadors.
2. Agricultural Tech - The increased focus on agriculture technology has created opportunities for businesses to create products that support and enhance agricultural practices.
3. Music Entertainment - Collaboration with musical artists for creating snack products, and promoting healthier snacking alternatives gives entertainment companies new ways to demonstrate their social responsibility.
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