Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Top 35 Branding Trends in February

From Romantic Ruby Chocolate Bars to Floral Bath Sets

— February 26, 2023 — Marketing
The February 2023 branding trend round-up showcases how contemporary brands are utilizing strategic visual aesthetic and techniques to peak consumer curiosity and encourage demand. The February 2023 branding list certainly showcases some unconventional examples.

Oddball World, for one, boasts colorful and slightly futurist aesthetics that mesh with nostalgic sensibility. Noted as coming soon, the brand is gearing up to release plant-based jelly snacks with only two ingredients. Luisa-Paixão also hops on the retro train with an authentic Petiscos (Portuguese tapas) gift set, featuring colorful and nostalgic packaging designs.

Since the Lunar New Year just passed in January, many brands featured in the February 2023 branding round-up showcase their celebration spirit. Luxury beauty brands Shiseido and clé de peau, for example, both debuted limited-edition packaging that celebrated the Year of the Rabbit.
6.8
Score
Popularity
Activity
Freshness
32
Comedic Mascot Roasts
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
<
31
CBD-Infused Sesame Oils
CBD-Infused Sesame Oils
Sessy's CBD Sesame Oil is Delicious and Offers Multiple Benefits
<
30
Virtual Oil Tasting Experiences
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
<
29
Oak-Aged Tamari Sauces
Oak-Aged Tamari Sauces
Acid League’s Oak-Aged Tamari is Rich in Umami Goodness
<
28
Cheese-Inspired Albums
Cheese-Inspired Albums
Tillamook's Block Jams are Cheddar-Inspired Tracks by TikTok Creators
<
27
Romantic Ruby Chocolate Bars
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
<
26
Sweet Cereal Popcorns
Sweet Cereal Popcorns
Sam's Club Launched Cereal Pop Made with Fruity Pebbles Flavors
<
25
Celebratory Wine Gift Boxes
Celebratory Wine Gift Boxes
Idyll Time Wines Boasts a Special Wine Box for the Year the Rabbit
<
24
Expansive Motorcycle Amphitheaters
Expansive Motorcycle Amphitheaters
Heatherwick Studio is Designing a Park for Harley-Davidson
<
23
Giftable Portuguese Tapas Kits
Giftable Portuguese Tapas Kits
Luisa-Paixão Boasts an Authentic Petiscos Gift Set
<
22
Juice-Forward Mixology Assortments
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
<
21
Pod-Based Concealers
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
<
20
Mushroom-Enhanced Coffee Collections
Mushroom-Enhanced Coffee Collections
Wunderground Boasts a Slew of Functional Mushroom Coffees
<
19
Web3 Loyalty Platforms
Web3 Loyalty Platforms
Flaunt is the World's First Enterprise-Level Web3 Loyalty Platform
<
18
Sleep-Supporting Turkish Delights
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
<
17
Celebrity-Fronted Non-Alcoholic Beer Commercials
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
<
16
Floral Bath Sets
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
<
15
Plant-Based Jelly Snacks
Plant-Based Jelly Snacks
Oddball World is Preparing to Release a New Take on a Nostalgic Dessert
<
14
Award-Winning THC Drinks
Award-Winning THC Drinks
Pure Beauty’s Little Strong Drink is Expertly Mixed with No Added Sugar
<
13
Peony-Themed Beauty Packaging
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
<
12
Valentine’s Day-Themed Drinkware
Valentine’s Day-Themed Drinkware
Love is in the Air with Starbucks' New Valentine’s Day Drinkware
<
11
Iced Car Showrooms
Iced Car Showrooms
Polestar Pushes the Envelope with the Impressive Arctic Circle Showroom
<
10
Nature-Celebrating Installations
Nature-Celebrating Installations
Serena Confalonieri’s Volée States That Nature Pre-Dates Man
<
9
Locals-Only Super Bowl Parties
Locals-Only Super Bowl Parties
The Pepsi Big Game Bash is the Brand's First Locals-Only Party
<
8
Refreshing Mocktail Teas
Refreshing Mocktail Teas
DAVIDsTEA Launches Two Delicious, Ready-Crafted Alcohol-Free Teas
<
7
At-Home Beach Kits
At-Home Beach Kits
easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
<
6
High-Fashion Workwear Runways
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
<
5
Lunar New Year-Inspired Packaging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
<
4
Next-Gen Digital Business Cards
Next-Gen Digital Business Cards
The Keyport Digital ME Key is a Digital Business Card
<
3
Architect-Designed Shoes
Architect-Designed Shoes
Koio Collaborates with Norm Architects on a Design-Forward Shoe
<
2
Card Anime Sneakers
Card Anime Sneakers
adidas Revamped its ADI2000 x Yu-Gi-Oh! Sneaker from 2021 to Showcase Yami
<
1
Photorealistic Virtual Models
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
<