Fans Can Now Make the Busch Light Guitar Thanks to the Brand's Guide
Grace Mahas — August 2, 2022 — Marketing
Busch Light recently launched a new campaign called the Busch Light Guitar. The brand has teamed up with Logan Elliott to provide a step-by-step guide to building your own acoustic guitar from Busch Light cans. To make the unique Busch Light Guitar, fans only need a 30-pack and a toolbox.
“The stories of our fans’ lives are really told over two things: country music and cold Busch Light. We want to bring country music experiences and opportunities to our community in ways they’ve never seen before,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch. “We know Busch Light drinkers are avid and expert DIYers, so asking them to build an iconic country instrument from empty Busch Light cans is EXACTLY the kind of challenge we hope makes their eyes light up.”
In addition to the Busch Light Guitar guide, fans can also enter for the chance to win a one-of-a-kind Busch Light Guitar signed by rising star and Busch Light artist Jordan Davis. To enter, fans need to share heir favorite memory that involves Busch Light and country music using the hashtags #BuschCountry and #Contest between August 9th and 11th for a chance to win.
“The stories of our fans’ lives are really told over two things: country music and cold Busch Light. We want to bring country music experiences and opportunities to our community in ways they’ve never seen before,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch. “We know Busch Light drinkers are avid and expert DIYers, so asking them to build an iconic country instrument from empty Busch Light cans is EXACTLY the kind of challenge we hope makes their eyes light up.”
In addition to the Busch Light Guitar guide, fans can also enter for the chance to win a one-of-a-kind Busch Light Guitar signed by rising star and Busch Light artist Jordan Davis. To enter, fans need to share heir favorite memory that involves Busch Light and country music using the hashtags #BuschCountry and #Contest between August 9th and 11th for a chance to win.
Trend Themes
1. Upcycling - Busch Light's use of upcycling in their guitar campaign presents an opportunity for other brands to incorporate sustainable practices into their campaigns and products.
2. DIY Culture - The Busch Light Guitar campaign taps into the growing DIY culture and presents an opportunity for brands to connect with consumers through hands-on experiences.
3. Brand Collaborations - The collaboration between Busch Light and Logan Elliott highlights how brand partnerships can promote creativity and inspire new, unique products.
Industry Implications
1. Alcoholic Beverages - The Busch Light Guitar campaign shows how alcoholic beverage brands can connect with consumers through experiential marketing and innovative upcycling initiatives.
2. Music - The Busch Light Guitar campaign leverages the connection between beer, music, and community, presenting an opportunity for music industry professionals to explore similar collaborations with beverage brands.
3. DIY and Home Improvement - The Busch Light Guitar campaign taps into the DIY and home improvement space, offering an opportunity for brands in these industries to partner with other brands for unique campaigns and limited editions products.
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