Chipotle & Observatory Launch the Short Film 'A Future Begins'
Grace Mahas — November 16, 2021 — Marketing
References: youtube
In honor of the anniversary of Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s 'The Scientist,' the brand is once again joining forces with Observatory and Nexus Studio with the launch of a new stop-animation tale dubbed 'A Future Begins.'
A Future Begins is set to another Coldplay classic, 'Fix You,' reimaged by Kacey Musgraves. The short film depicts the struggles of family farms competing with industrialized farming. The stop-animation shows "a farmer getting older and a once-thriving family farm collapse… only to be rebuilt stronger and more sustainably than ever by the next generation who returns to the farm with technology and community on their side."
The film will premiere digitally on November 16 and on broadcast TV Thanksgiving Day in its own commercial pod during the NFL’s Raiders versus Cowboys game on CBS.
Image Credit: Chipotle Mexican Grill
A Future Begins is set to another Coldplay classic, 'Fix You,' reimaged by Kacey Musgraves. The short film depicts the struggles of family farms competing with industrialized farming. The stop-animation shows "a farmer getting older and a once-thriving family farm collapse… only to be rebuilt stronger and more sustainably than ever by the next generation who returns to the farm with technology and community on their side."
The film will premiere digitally on November 16 and on broadcast TV Thanksgiving Day in its own commercial pod during the NFL’s Raiders versus Cowboys game on CBS.
Image Credit: Chipotle Mexican Grill
Trend Themes
1. Sustainable Agriculture Films - Producing short films that spotlight sustainable agriculture practices, such as using technology alongside traditional farming methods.
2. Stop-animation Marketing - Utilizing stop-animation in marketing initiatives to create an engaging and memorable experience for consumers.
3. Collaborative Brand Partnerships - Engaging in collaborative partnerships with other brands and production companies to create purpose-driven content that aligns with company values and mission.
Industry Implications
1. Food and Beverage - Creating short films to raise awareness about sustainable farming practices within the food and beverage industry.
2. Entertainment - Developing stop-animation marketing as a new way to communicate with audiences in the entertainment industry.
3. Marketing and Advertising - Partnering with other brands to create purpose-driven content as part of marketing and advertising efforts across various industries.
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