Orbit Gum Dropped Limited-Edition 'Roller Ding' Skate Kits
Laura McQuarrie — February 6, 2023 — Marketing
References: streetinsider
Orbit Gum recently released limited-edition Roller Ding roller skate kits that tap into rising roller skating culture and tie into its confidence-boosting Do What Makes You Ding" campaign.
The limited-edition skate kits include a pair of Impala quad roller skates, plus essentials for making it your own with charms and crafting supplies. For a limited time in February, fans can enter for their chance to win one of the skate kits, and 10 lucky people will be selected at random and announced via the brand's social media channels.
These customized skates express the brand's refreshed motto, "Do What Makes You Ding," and its message encouraging people to do what they love, share their authentic selves and feel their best while doing so.
The limited-edition skate kits include a pair of Impala quad roller skates, plus essentials for making it your own with charms and crafting supplies. For a limited time in February, fans can enter for their chance to win one of the skate kits, and 10 lucky people will be selected at random and announced via the brand's social media channels.
These customized skates express the brand's refreshed motto, "Do What Makes You Ding," and its message encouraging people to do what they love, share their authentic selves and feel their best while doing so.
Trend Themes
1. Customization Culture - Businesses in the fashion and beauty industry can capitalize on the growing trend of customization by offering personalized products and experiences.
2. Experience Marketing - Experience-driven marketing tactics are on the rise across industries, offering brands a chance to connect with customers on a deeper level through immersive events and promotions.
3. Brand Collaboration - Collaborations between brands that share similar values and target audiences can drive growth and reach new markets, as seen in the partnership between Orbit Gum and Impala for the Roller Ding skate kits.
Industry Implications
1. Sports and Recreation - The sports and recreation industry can leverage the surge in roller skate culture and offer customized gear and accessories for enthusiasts.
2. Food and Beverages - The food and beverage industry can incorporate experience marketing by hosting themed pop-up events that tie into their brand messaging and values.
3. Fashion and Beauty - The fashion and beauty industry can tap into the customization trend by offering personalized products and services that cater to individual styles and preferences.
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